Vice President, Luxury Brand Marketing Strategy

Vice President, Luxury Brand Marketing Strategy

The Luxury Brands Marketing Strategy team brings to life the unique promise of Hilton's portfolio of Hilton's Luxury brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

Reporting into the Luxury Brand Team, the Vice President, Luxury Brand Marketing Strategy will partner closely with the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brand heads on all things brand marketing. The VP will drive the strategic development of global brand positioning and lead the creation of high-impact marketing initiatives to drive revenue, grow market share, build brand loyalty, and drive brand health for the Waldorf Astoria, Conrad, and LXR Hotels & Resorts brands. This person will be the key marketing lead for the Luxury team, championing the brands in the category, and building strong, constructive relationships with the Brand teams, Marketing & Loyalty Team, Communications, Regional Commercial Teams, prospective and current strategic partners, sales, Development, and Hotel Owners. Serve as a trusted business partner to the Brand and Hotel Teams representing the holistic marketing engine – including loyalty and performance media.

In this role, you will set strategic direction, align cross functional teams to execute campaigns, and drive business outcomes. You will establish strong interaction models across a diverse set of stakeholders and pivot as needed in response to dynamic market condition and build momentum and buy-in for your ideas with data, insights, and storytelling.

More specifically you will:

• Partner with Brand Heads to lead the development of the brand positioning and execution of marketing globally (brand and performance), in conjunction with functional centers of excellence (media, creative, communications, loyalty), and create a high-impact physical and digital presence that drives brand differentiation that commands a market premium.
• Identify core research, analytics, and metrics to inform consumer insights, drive efficiency of marketing executions, and develop strong, engaging creative media strategies.
• Lead creative agencies of record to ensure positive relationships and facilitate groundbreaking, world-class work.
• Partner with our Creative and Media Teams and agencies to plan and implement go-to-market strategies to achieve brand goals.
• Actively partner to continuously improve the guest experience – and brand signatures and rituals – at our luxury hotels – pre, post, and during the stay.
• Monitor success and opportunities for improvement in a test-and-learn environment to improve return on investment.
• Provide direction to and collaborate with current and prospective hotels, management companies, and Owners to ensure high-impact performance and halo the brand through marquee openings and other activity.
• Develop strategic partnerships that are linked to global strategies to build relationships with third parties and reach new audiences, working with Partnership team partners.
• Collaborate with and influence key partners in the matrix, and actively manage stakeholders up, down, and diagonally across the enterprise, with a focus on Owners, Regional Leadership, Category and Global Brand Heads, and Brand Performance Support.
• Develop and manage the brand marketing budget, including ratio of working to non-working dollars and monthly/quarterly forecasting and actuals reconciliation.
• Recruit and nurture top talent, and foster a high performing environment that builds a performance-driven, dynamic, highly engaged team.

What are we looking for? Success will demonstrate itself through the following attributes and skills:

• Proven expertise leading Brand Marketing Strategy for a global, complex matrix company – ideally in the luxury and/or luxury travel or hospitality category.
• Collaboration and partnering skills to serve as a trusted advisor to our senior brand management leaders, Hotel Owners (franchisees) and other key partners (such as hotel operators, Commercial Services peers, Finance, Legal, Communications).
• Experience leading global marketing teams and working in a Center of Excellence (CoE) marketing model.
• Creative and collaborative leader who brings entrepreneurial energy to existing and new business opportunities.
• Deep understanding of customer-centric, modern marketing (content, social, culture, CRM, etc.).

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• Ten (10) years in consumer and brand marketing – primarily within large, global consumer brand company(ies) – ideally in the luxury and/or luxury travel or hospitality category.
• Five (5) years of experience leading department operations, including strategy, talent and budgets.
• Five (5) years in a Senior Director+ leadership role responsible for brand marketing strategy.

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• Five (5) years in a VP leadership role responsible for brand marketing strategy.
• Previous experience serving customers in a similar segment (Waldorf Astoria, Conrad, LXR Hotels & Resorts) for a hospitality, travel, restaurant, or credit card company.
• Previous leadership in brand marketing for a global hospitality company.
• Previous leadership at franchising company.
• Master's Degree in Business Administration (MBA) or management consulting experience (in addition to above requirements for previous experience leading an internal brand marketing strategy team for global company(ies).

What is it like working for Hilton?

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave. Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton! We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.

Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $275,000 - $325,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.