Marketing Manager - Hiltons Of Iowa

Sales and Marketing

Do you have a talent for innovative strategies, a passion for crafting exceptional guest experiences, and a keen eye for impactful digital initiatives? Bring your creativity, enthusiasm, and business acumen to a world-class brand. Join us in this exciting role, grow your career, and enjoy the journey of Making the Stay.

The Hiltons of Iowa are seeking a Complex Marketing Manager to join their dynamic teams, opening due to an internal promotion. This role will oversee marketing for two key Hilton properties: Hilton Des Moines Downtown and DoubleTree by Hilton Cedar Rapids Convention Complex.

We welcome remote-based candidates who can travel to both locations as needed. Applicants must reside in Iowa or Omaha and be available for travel.

Overview

In this role, you will support two Director of Sales & Marketing in all Marketing Strategy, Planning & Execution for both hotels.

• Assist in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of both Director of Sales and Marketing; including, but not limited to Ecommerce, Digital Audits/Merchandising, social media, Paid Digital & Traditional Advertising, Video/Photography Shoots & Content Management, etc.
• All efforts should be focused on maximizing commercial performance.
• Success measures include; budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

Keys to Success

• Build a close alignment with on-property, regional, and brand marketing teams.
• Highly adaptable to seasonality and conflicting priorities.
• Successfully execute the tactical elements of the annual marketing plan.
• Strong project management skills, with the ability to prioritize multiple projects at once.
• Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

Key Duties

• Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind.
• Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel's branding and positioning strategy by guest segment.
• Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: "Holiday Suite")
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments – candidate should possess Canva creative skills
• Monthly Reporting: Under the guidance of the Directors of Sales and Marketing, owns & prepares monthly marketing activity reports
• Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations
• Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel's business & customer mix, along with Brand pillar integration
• Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute
• External Agency Management: serves as primary liaison with external agencies (example: digital, PR, creative) by delivering strategic creative briefs and ensuring timely deliverables
• Partnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning

Supportive Services

• Participates where appropriate in trade/business related functions, events, conferences and workshops
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested
• Assists the Directors in preparing ad-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetings

Business Acumen

Core Hard Skills:

• Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
• Proficiency in data analysis and translating insights into compelling narratives
• Ability to navigate a matrix organization
• Project management
• Copywriting
• Software/Program Skills/Knowledge:

• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Media Websites (Facebook, Instagram, etc)
• CMS Platforms
• Digital Analytics
• Canva, Adobe and/or Photoshop

Ideal Soft Skills:

• Presentation / Communication skills
• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points of view
• Demonstrate ownership / sense of urgency to deliver results

What are we looking for?

• 3+ years of combined marketing, advertising, and/or ecommerce marketing experience
• Prior hotel/travel industry experience is preferred, but not required
• The Benefits:

• Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.
• We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:
• Health insurance
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Go Hilton travel discount program
• Best-in-Class Paid Time Off (PTO)
• Supportive parental leave
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)