Director Of Sales And Marketing - Canopy By Hilton Sioux Falls

Director Of Sales & Marketing

Be part of something exceptional at the new Canopy by Hilton Sioux Falls Downtown! Opened in December 2024, this stunning 216-room lifestyle hotel is located along the scenic Sioux Falls River and is already making waves in the local hospitality scene. With over 20,000 square feet of versatile meeting space and the signature Cascata Italian Restaurant on site, the Canopy offers guests a fresh, elevated experience in the heart of downtown. Join a vibrant team and help shape the future of hospitality in South Dakota.

As the Director of Sales & Marketing with Canopy by Hilton Sioux Falls, you will be responsible for developing and implementing commercial strategies for your hotel from the preopening phase through the opening and beyond. Your goal is to improve the performance of the asset by connecting strategy and business processes.

Hilton's Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton's "commercial engine" and are essential to Hilton's ability to drive profitable growth.

What will I be doing?

The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables for this role are to move the business analytics, processes, including cadence of activities to a "predictive and prescriptive" approach to drive performance. This includes but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals.

In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.

Strategy

• Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support
• Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves
• Direct accountability for setting the strategy and delivery of your hotels revenues including group rooms, banquets, catering, business transient and leisure transient
• Actively book business during preopening phase while building out team, including site visits, sales calls and FAM tours.
• Work with Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share
• Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies
• Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets
• Develop and execute departmental expense budget and forecasts
• Develop and maintain detailed and real-time knowledge of all competitor and market activity
• Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program)

Leadership

• Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies
• Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi-annual basis
• Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools
• Responsible for recruiting and retention of all sales and marketing roles
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans
• Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to:
• Group Sales
• Business Transient Sales
• Leisure Sales
• Catering Sales
• Marketing
• Facilitate and lead in a culture that is aligned with Hilton's DEI and ESG enterprise goals

Ownership, Customer, and Stakeholder Relations

• Own performance and commercial activity reporting for your hotel (i.e., performance status communication and response plans)
• In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)
• Liaise with Hilton Worldwide Sales, regional support and brand teams to generate awareness and business for the preopening phase and beyond.
• Build strong relationships with CVB, community influencers and 3rd party travel partners
• High level of engagement with customers from all sales segments
• Support of team's high-impact site visits and pre-convention meetings
• Support of sales managers sales travel into feeder markets

What are we looking for?

To fulfil this role successfully, you should demonstrate the following minimum qualifications:

• Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.
• Management Experience (Assistant Director and/or Director)
• Four-year college degree preferred
• Minimum Years of Leadership Experience in a Full Service Hotel: 3 plus
• Ability to travel on short notice and adaptable to schedule changes.
• Experience in hotel management, or related industry, essential. Cross brand or product line experience preferred.
• Highly professional presentations and communication (oral and written) skills.
• Proficiency with standard Microsoft Office.
• Ability to perform critical analysis.

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

• Additional/advanced degree coursework in business administration, marketing and communications
• Adaptable experience with business strategy, business planning, and business plan development.
• Experience in large matrix organizations
• Ability to speak multiple languages
• Multiple Brand experience
• Hilton software programs preferred

What is it like working for Hilton?

Hilton is the world's leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every single day. And our amazing Team Members are at the heart of it all!

The Benefits – Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including: Medical Insurance Coverage for you and your family, Vision, Dental, Life and Disability Insurance, Mental Health Resources, Paid Time Off (PTO), Supportive parental leave program that runs concurrently with Washington State's Paid Family and Medical Leave program. Our team members receive benefits up to Washington State's maximum threshold per week. Hilton will then "top this up" to the weekly ABBR (Annual Benefit Base Rate), Go Hilton travel discount program: 100 nights of discounted travel per calendar year, Matching 401(k) plan, Access to your pay when you need it through DailyPay, Complimentary Duty Meals served in our Team Member Restaurant, Employee Assistant Program, Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more), Employee stock purchase program (ESPP) – purchase Hilton shares at 15% discount, Career growth and development, Team Member Resource Groups, Recognition and rewards programs, Hilton's hotel Executive Committee (EC) members are eligible to participate in the bonus plan applicable to the hotel property and position, subject to the terms and conditions