Digital Marketing & Social Media Manager

Digital Marketing And Social Media Manager

A Digital Marketing and Social Media Manager drives the digital presence of Waldorf Astoria Bangkok by transforming strategy into impactful campaigns that elevate visibility, performance, and revenue. Oversees digital marketing and social media, ensuring every initiative reflects the hotel's standards.

Digital Marketing and Social Media Manager leads the hotel's digital vision, enhancing visibility, performance, and revenue across every online channels. Reporting to the Director of Marketing & Communications, the role takes full ownership of digital performance - executing strategy, optimizing campaigns, and ensuring every initiative reflects the brand's Forbes Five-Star positioning. The Digital Marketing and Social Media Manager shapes commercial outcomes through data-driven strategies, bold performance marketing, and compelling content. Manage the planning, content, and images on the hotel's social media.

OTA & Distribution Management

• Oversee content and performance across Booking.com, Expedia, TripAdvisor, Agoda, Sabre, Hilton Elevate, meta-search channels, and associated apps.
• Ensure all listings reflect accurate information, updated imagery, and consistent luxury brand representation.
• Support the Commercial team in monitoring promotions and rate strategies to maximize visibility and bookings.
• Monitor online reviews, guest feedback, and answering guest comments from Trip-Advisor, Google, OTAs, other e-commerce channels and social media channels.

Website & Content Management

• Maintain and update the hotel website, apps, and digital platforms including Content Gateway, ICE Portal, Markit, SevenRooms, Simplify, digital screens, and all online channel.
• Ensure all content, photography, and offers meet brand standards and are updated regularly.
• Support digital storytelling through imagery, copy, and layouts that align with luxury positioning.

SEO & Search Performance

• Implement on-page and technical SEO practices to strengthen website visibility and improve search rankings.
• Use Google Search Console and other tools to monitor keyword performance and optimize user pathways.
• Coordinate with the Marketing team to integrate SEO best practices into campaigns and website content.

Analytics & Reporting

• Track digital performance using Google Analytics, Search Console, and internal dashboards.
• Prepare reports on ROI, website performance, OTA traffic, and digital campaign results.

Paid Media & Advertising

• Execute paid media campaigns across Meta Ads, Google Ads, and programmatic platforms.
• Monitor budget spend, targeting accuracy, and campaign effectiveness to maximize ROI.
• Support creative development for digital ads to ensure alignment with luxury branding.

Market Insights

• Monitor competitor activity across OTAs, websites, and paid media.
• Stay updated on digital marketing trends within the luxury hospitality sector.
• Provide recommendations to improve the hotel's online presence and guest engagement.

Social Media

• Manage content planning, creation, and scheduling across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, and LINE Official Account).
• Curate visually compelling imagery and videos that reflect the luxury brand standards.
• Write engaging captions and storytelling posts to highlight hotel experiences, promotions, F&B offerings, and guest moments.
• Monitor community engagement by responding to comments, messages, and guest feedback in a timely and brand-appropriate manner.
• Track performance analytics and prepare monthly reports with insights and recommendations.
• Collaborate with Marketing, PR, F&B, Spa, and Events teams to ensure integrated campaigns.
• Stay updated on social media trends, luxury hospitality benchmarks, and competitor activities.

All team members must maintain a neat, clean and well-groomed appearance. Specific uniform guidelines and/or required articles of clothing will be explained to you as a part of the orientation process.

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job and the Team Member is expected to follow any reasonable request from the Management to assist in other areas.

Direct report to: Commercial Director Director/Manager of Marketing & Communications

Qualifications & Competencies Team player with a positive attitude, strong interpersonal and communication skills. Strong organizational skills with the ability to work independently Flexibility to adapt to changing business needs and priorities. Strong understanding of OTA platforms, third-party apps, and luxury brand representation online. Proficient in digital marketing tools: Meta Ads, Google Ads, programmatic advertising platforms, and SEO tools. Hands-on experience with website management, CMS, Google Analytics, Google Search Console, and content gateways. Knowledge of SEO, on-page and technical optimization, and online user experience. Ability to analyze digital campaigns, track ROI, and provide actionable insights. Project management skills for planning and executing digital campaigns and website updates. Strong attention to detail and ability to produce high-quality digital content. Self-motivated, highly enthusiastic, and able to adapt to industry trends and emerging digital technologies. It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: Previous experience in a luxury hotel in Bangkok Proven experience managing social media platforms (Instagram, Facebook, TikTok, LinkedIn, and LINE), ideally in luxury hospitality or premium brands. Strong creativity with an eye for luxury aesthetics, photography, and videography. Excellent writing skills with the ability to create engaging, brand-aligned content. Proficiency in social media management tools, analytics, and LINE Official Account Manager.