Senior Account Executive, Cybersecurity

Senior Account Executive, Cybersecurity

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. We're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

At Highwire, our Senior Account Executives are trusted advisors, skilled storytellers, and sharp strategists. On our Cybersecurity team, you'll partner with leading-edge brands at the forefront of global security innovation—working across threat intelligence, cloud security, incident response, identity, and beyond. You bring 3–5 years of public relations experience in an agency environment, with direct experience in the cybersecurity industry—and you thrive on tackling complex topics and turning them into compelling, media-worthy narratives. You're a strong communicator, a proactive team player, and a leader ready to own your impact.

What You'll Do

• Media & Influencer Relations
• Lead media strategy and execution for cybersecurity clients, with strong existing relationships across 10+ business, trade, and cybersecurity reporters.
• Consistently craft and deliver creative, proactive pitches that generate high-quality media coverage and thought leadership.
• Identify new media trends, outlets, and journalists relevant to the security space—and share insights across the agency.
• Drive and support influencer engagement, content campaigns, and amplification strategies across digital and social platforms.
• Use social channels to boost client visibility and executive voice while supporting broader narrative efforts.
• Measure and communicate the ROI of PR programs, using analytics to optimize ongoing initiatives.
• Coach junior staff on cybersecurity-specific media strategies and relationship building.
• Client Service & Program Management
• Own tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content.
• Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact—even during sensitive or reactive news cycles.
• Manage projects from kickoff through execution—keeping deliverables on track and aligned to broader strategic goals.
• Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles.
• Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities.
• Support client media training, including message development and session follow-up.
• Help develop budgets and allocate team resources based on evolving client needs.
• Writing & Content Development
• Write and edit high-impact cybersecurity-focused content, such as:
• Thought leadership articles, press releases, and contributed pieces
• Speaking abstracts, award nominations, and analyst briefings
• Media pitches, briefing books, backgrounders, and internal client materials
• Ensure content reflects technical accuracy, industry nuance, and journalistic relevance.
• Create timely, creative narratives that make technical topics relatable to media and business audiences alike.
• Insights, Analytics & Integration
• Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients.
• Leverage insights and data to refine cybersecurity campaign strategies.
• Collaborate across teams to ensure integrated service delivery—especially around AI, design, content, and social media.
• Identify and adopt AI tools that support campaign precision, speed, and efficiency.
• Mentorship & Collaboration
• Mentor and support junior staff, helping them build their cybersecurity knowledge, media skills, and client confidence.
• Foster an inclusive, high-performing team culture built on respect, communication, and shared success.
• Lead by example through proactive, solution-oriented collaboration and professional conduct.
• Agency Engagement & Operations
• Contribute to new business initiatives, from background research to pitch participation.
• Write for Highwire's blog and engage with agency social channels to share cybersecurity insights and wins.
• Attend and encourage participation in security conferences, networking events, and relevant meetups.
• Bring thoughtful ideas to help improve agency culture, workflows, and team growth.
• Professional Growth & Self-Development
• Set and track quarterly goals with your manager to support career development.
• Prioritize tasks effectively to meet client goals and internal expectations.
• Demonstrate independence in driving projects and initiatives forward with minimal oversight.
• Seek feedback and act on it—bringing a continuous improvement mindset to your work.
• Consistently meet deadlines and communicate clearly when priorities shift.
• Stay up to date on cybersecurity news, industry changes, and media trends.

What You Bring

• 3–5 years of PR/communications experience in an agency setting (required)
• Direct experience working with cybersecurity clients or within the security industry
• Strong media relationships across tech, business, and security trades (e.g., Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios, etc.)
• Ability to understand and translate complex cybersecurity topics into compelling media narratives
• Excellent writing, editing, and content development skills
• Experience managing client communications, priorities, and deliverables
• Confidence using analytics tools and reporting on performance metrics
• A collaborative, curious, and client-first mindset

Success at Highwire Looks Like

• As a Senior Account Executive on the Cybersecurity team, you'll stand out by demonstrating:
• Client Confidence: Trusted point of contact delivering consistently excellent work
• Media Strategy: Proactively drives media wins and adapts quickly to security news cycles
• Tactical Execution: Leads cybersecurity programs from planning to delivery with minimal oversight
• Strategic Thinking: Anticipates client risks and opportunities and responds with smart solutions
• Revenue Growth: Demonstrates measurable ROI and identifies ways to expand client success
• Industry Expertise: Continuously deepens cybersecurity knowledge to inform content and strategy
• Quality of Work: Produces clean, on-brand, technically accurate materials
• Mentorship: Lifts junior teammates through knowledge sharing and support
• Collaboration: Works cross-functionally and brings team-first energy
• Growth Mindset: Adapts, improves, and finds smarter ways to get things done

Why Highwire?

• Highwire is redefining what it means to work in tech PR—and our Cybersecurity team is leading the charge. We partner with security innovators that are changing how the world thinks about trust, risk, and resilience. At Highwire, you'll be supported, challenged, and empowered to do the best work of your career—while helping build a safer digital future.

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Home office equipment stipend
• Commuter Benefit</li