Associate Director, Mass Marketing Fundraising & Supporter Engagement

Associate Director, Mass Market Fundraising & Supporter Engagement

HIAS seeks an Associate Director, Mass Market Fundraising & Supporter Engagement to manage the day-to-day operations of our mass market fundraising program and to help execute strategies that grow and sustain our standard donor base (those giving $0–$25,000 annually). Reporting to the Associate Vice President, this role plays a critical part in building integrated donor experiences across email, SMS, digital advertising, and direct mail.

The Associate Director will develop compelling donor communications, oversee multi-channel campaign execution, and support strategic efforts to move donors along the giving pipeline. The ideal candidate is a creative storyteller and strong project manager who thrives in a fast-paced environment and is deeply committed to donor-centric fundraising.

Note, this position is based at our headquarters in Silver Spring, Maryland or our office in New York, New York, and we will consider a remote option for applicants who live outside of commuting distance to either of our offices and are based in other states in which we are registered (Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, Texas, Virginia, West Virginia, Wisconsin).

The salary range for this position is $87,750-100,000.00.

Essential Functions

Strategy

• Collaborate with Associate Vice President to develop and execute comprehensive mass market fundraising and supporter engagement strategies
• Implement integrated digital campaigns across email, social media, website, and emerging platforms
• Contribute to efforts that support donor upgrade pathways in collaboration with the mid-level and major gifts teams.

Creative

• Writes and edits compelling fundraising copy for all email campaigns, including appeals, newsletters, and stewardship communications
• Develop persuasive web content for donation pages, campaign landing pages, and website fundraising sections
• Creates cultivation content that builds donor relationships and communicates organizational impact
• Writes advocacy copy that mobilizes supporters for action campaigns and policy initiatives
• Craft donor communications across the giving journey, from acquisition to retention messaging
• Adapt messaging for different audience segments based on giving history, interests, and engagement levels

Campaign Management

• Oversee end-to-end campaign development from concept through execution and analysis
• Support integration between direct mail and digital outreach to ensure unified messaging and donor experience.
• Track timelines, deliverables, and approvals for all active campaigns.

Technology

• Lead digital fundraising platform management and optimization, including syncing with our database of record
• Manage marketing automation workflows for donor stewardship and cultivation
• Oversee website fundraising functionality, including donation pages, landing pages, and user experience optimization
• Stay current with fundraising technology trends and recommend platform improvements or changes

Data

• Monitor and analyze key performance indicators including conversion rates, average gift size, donor retention, and lifetime value
• Incorporate A/B testing on campaigns, messaging, and donation processes to optimize performance
• Maintain donor database integrity and implement data-driven segmentation strategies

Collaboration

• Manage and mentor fundraising team members, including coordinators and specialists
• Collaborate with marketing, communications, and program teams to ensure aligned messaging
• Work closely with revenue operations team on gift processing, reporting, and compliance requirements
• Partner with mid-level and major gifts team to ensure seamless donor experience across giving levels

Qualifications & Requirements

• Undergraduate degree, preferably in a relevant field
• 5-7 years of relevant professional experience
• Proven track record of managing successful multi-channel fundraising campaigns
• Experience with fundraising databases and CRM systems (Salesforce, Raiser's Edge, or similar platforms)
• Proficiency in writing for digital channels with knowledge of email best practices and web conversion optimization
• Ability to write in organization's voice while adapting tone for different campaigns and audiences
• Strong analytical skills with ability to interpret data and make strategic recommendations
• Project management experience with ability to handle multiple campaigns and deadlines simultaneously
• Leadership experience with demonstrated ability to manage and develop team members
• Creative problem-solving skills and ability to innovate within budget constraints
• Knowledge of refugee and/or asylum issues preferred