Influencer Marketing Manager*in (m/w/d) - Remote Eligible

Our Mission At Hey Holy

Our mission at HEY HOLY is to elevate the health of dogs through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and aimed at enabling every dog a long, healthy life.

What started as an idea in 2022 is now a rapidly growing DTC-subscription model with over 20,000 delivered dogs. Our 15-member team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.

Our commitment doesn’t end with the product – we bring it to where decisions are made today: in the feeds of the right creators. Influencer marketing is not an add-on for us, but a genuine performance channel.

And that’s where you come in: You understand numbers, but also people. You can negotiate deals, inspire creators, and scale a setup that not only brings reach but also real conversions.

If you’re excited to build on one of our strongest growth channels – with plenty of ownership, budget, and room for your own ideas: Let’s talk.

Responsibilities

• You develop data-based strategies for expanding our influencer channel – with a focus on growth, conversion, and measurable results (not just likes)
• You identify, convince, and develop relevant creator partnerships – with performance focus, long-term potential, and a sense for target audiences (also outside the typical “pet bubble”)
• You manage collaborations along the funnel: from seeding to performance deals to targeted retargeting in collaboration with our paid team
• You analyze creator performance with tools like Storyclash, develop A/B tests, optimize campaigns, and have KPIs like CAC, ROAS & CTR always in control
• You develop your own hypotheses, recognize patterns, go into the details – and want to build your own team in the future
• You work closely with our colleagues from Brand, Performance, and Operations and bring data-driven and human-driven perspectives into balance

Qualification

• You have 3-5 years of experience in influencer marketing – especially with a focus on data-driven control & acquisition
• You bring structure, ownership, and sales drive – and are eager to take responsibility and drive things forward, not just manage
• You have already worked in a scaling D2C-brand or a performance-oriented influencer environment (especially Instagram – other channels like YouTube, TikTok, podcasts are a plus)
• You know your KPIs: ROAS, CPM, CAC, and CTR are not buzzwords for you, but central tools for control
• You are a strong communicator, negotiation-savvy, empathetic – and can not only start but also maintain and develop creator partnerships
• You think strategically, recognize patterns, develop your own hypotheses – but also enjoy implementing things operationally and just doing them

Benefits

Much responsibility and freedom to shape: You get a real ownership area – and the chance to actively shape the role with your input and pace

Fast development possible: Those who give gas at us grow with – in responsibility, competence, and perspective

Open and honest communication: We live direct exchange, give clear feedback, and look forward to your input

Flexibility that suits you: Whether in our office in Frankfurt am Main, hybrid, or fully remote in Germany – you decide when and where you are most productive

Individual further training budget: We invest in your personal and professional development – because your growth is also our growth

Access to corporate benefits and Wellpass: So that you can also do something good for yourself besides work

Free HEY HOLY food: Because happy dogs are just as important as happy people!

We value diversity!

We believe in the power of different perspectives and are looking for team members regardless of how they look, where they come from, who they love, or what they believe.

What counts for us are your abilities – and your willingness to not only grow yourself, but also support others in their development. Because together we are truly strong!

Our mission is clear: We want to grow to enable as many dogs as possible a better life. For this, we need people with different experiences, viewpoints, and strengths. Because we are convinced that teams with diverse, complementary skills are the most successful.