Growth Marketing Manager

Growth Marketing Manager

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.

About the Role

We are seeking a Growth Marketing Manager to work directly with the Head of Creator Growth to identify, launch, and scale new user acquisition opportunities. This is a high-impact individual contributor role for someone who can generate ideas, run experiments, and execute campaigns end to end. You will focus on unlocking creative acquisition channels, driving trend-based campaigns, and building partnerships that bring measurable user growth.

This role requires a mix of strategic thinking and hands-on execution. You will be embedded in the fast-moving worlds of AI, video, and the creator economy, spotting opportunities and acting quickly to turn them into growth.

What You'll Do

Growth Strategy & Execution

• Partner with the Head of Creator Growth to design and run creative acquisition experiments.
• Identify and develop unconventional growth channels including viral loops, influencer collaborations, community activations, and trend-driven content campaigns.
• Launch and manage campaigns from concept to measurement, ensuring timely and high-quality execution.
• Translate product updates and market insights into compelling, growth-oriented stories and campaigns.
• Continuously track performance, optimize campaigns, and share learnings to guide future initiatives.

Cross-Functional Collaboration

• Work closely with product, design, and content teams to bring campaigns to life.
• Partner with marketing and growth colleagues to scale high-performing initiatives.
• Coordinate with data teams to measure and report on campaign performance.

Creative Initiatives

• Actively monitor trends in AI, video, and the creator economy, identifying ways to align HeyGen launches with cultural moments.
• Build partnerships that extend reach and drive acquisition.
• Develop repeatable playbooks for launching campaigns quickly and effectively.

Requirements

Experience & Skills

• 3–4+ years in growth marketing, product marketing, or related roles with a track record of driving new user acquisition.
• Proven ability to take ideas from concept to launch quickly and effectively.
• Strong creative instincts with awareness of trends in AI, video, and creator ecosystems.
• Hands-on experience running multi-channel campaigns and measuring results.
• Comfortable working in fast-paced, ambiguous environments with shifting priorities.

Preferred Background

• A track record in either consumer or creator-focused products
• Familiarity with influencer and partnership-driven growth.
• Exposure to viral or trend-based marketing campaigns.
• International growth experience is a plus.

Personal Qualities

• Execution-focused. You take ownership and make things happen.
• Resourceful and creative in finding new ways to drive growth.
• Highly collaborative and able to work across teams.
• Comfortable balancing multiple projects and acting quickly on opportunities.

Salary Range

$130,000-$150,000 annually Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.