Digital Product Publishing Operations Consultant

Digital Product Publishing Operations Consultant

Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment. May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure as needed to drive close loop marketing. Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness.

Applies intermediate level of subject matter knowledge to solve a variety of common business issues. Works on problems of moderately complex scope. Acts as an informed team member providing analysis of information and limited project direction input. Exercises independent judgment within defined practices and procedures to determine appropriate action. Follows established guidelines and interprets policies. Evaluates unique circumstances and makes recommendations.

Responsibilities

• Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data.
• Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies.
• Provide analyses and interpretations of product launches data and to identify key drivers for Product Launches optimization.
• Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case.
• Document and communicate marketing requirements for systems to IT.
• Coordinate operational readiness and product launch activities.
• Reconcile market program spend to the planned budget.
• Drive adoption of common marketing processes and languages.

Education and Experience Required

• BA or BS in Marketing or related field.
• 3+ years marketing and/or operational experience.
• Strong written/oral and communications and analytical skills.
• Advanced English Level.
• Experience in MRM or CRM applications a plus.

Knowledge and Skills

• Working knowledge of marketing principles, practices, tactics and tools.
• Problem Solving Skills
• High-level knowledge of marketing activities and processes.
• Familiarity with offering category and company offerings/ strategy.
• Strong interpersonal skills; ability to work as part of a team.
• Ability to interface effectively with multiple levels of the organization and functional disciplines.

Impact/Scope

• Provide market research and product/market analyses.
• Coordinate market budget, if applicable and assigned

Complexity

• Moderate – Generally not senior management or partner/customer-facing; limited cross-functional/cross-organizational interaction.

Additional Skills: Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You

Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development: We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

HPE is an Equal Employment Opportunity/Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

Hewlett Packard Enterprise is EEO Protected Veteran/Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.