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Sales Officer Tamil Nadu

Build and optimize the distribution network and beat plan across Tamil Nadu to boost sales
Salem, Tamil Nādu, India
Mid-Level
2 days ago
Hershey

Hershey

Produces and markets chocolate, confectionery, snacks, and related food products worldwide.

Sales Officer Tamil Nadu

Location: Tamil Nadu, India

Position Title: Sales Officer Tamil Nadu

Summary: To achieve primary & secondary sales target, create visibility for the product, increase the width of distribution network and ensure timely collections and commercial viability.

Major duties & key responsibilities:

  • Market Execution Understands and can drive secondary sales Handle beat efficiently. Able to coach TSIs Design & handle beats to achieve better throughput per beat / per TSI. Ensure effective merchandising Drive range selling
  • Business development Understands DPL (Dealers per lakh) Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory Able to map & restructure town/territory accordingly to business requirements. Taps local events & opportunities for incremental business. Engage with KEY retailers
  • Channel Partner Management Ensures proper communication of norms & monthly sales objectives to the channel partner Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW. Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss Identifies new channel partners Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest. Influence & engage channel partner to align him to business objectives. Manage contingencies like TSI attrition, transport availability etc.
  • Selling & Negotiation Interact with channel partners & retailers to inform about available SKUs, schemes & price points Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation) Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.
  • Planning and Execution Identify growth drivers for business. Understands the given target, can break it down in weekly/daily numbers beatwise. Knowledge of brands, sales & distribution, local activities & schemes. Plan for achievement according to schemes planned, sales initiatives etc. Able to break targets TSI wise. Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.
  • Communication skills Comprehends the information and can respond back effectively. Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.
  • Achievement Orientation Consistency in target achievement. High on energy level & enthusiasm towards profession & company Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target. Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

Knowledge & Soft Skills:

  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for business
  • Should be comfortable working in Excel. Uses Excel to analyze secondary & primary data, Vlookup, Pivot etc
  • They should be comfortable with English and local language
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication
  • Efficient in writing mails
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software)

Competencies:

  • Learning orientation
  • Communicating effectively
  • Drive for results
  • Customer centricity
  • Team leadership

Minimum Education and Experience Requirements:

Education: Full time Graduate in any field

Experience: 5+ years of sales experience in General trade, Candidates must have front line sales experience for at least 5 +yrs. HQ & Territories, Upcountry location, Number of travel days in month to upcountry location.

Territories - Coimbatore or Trichy or Salem or Tiruppur or Madurai

Experience in Chocolates or food industry only.

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Sales Officer Tamil Nadu
Salem, Tamil Nādu, India
Sales
About Hershey
Produces and markets chocolate, confectionery, snacks, and related food products worldwide.