Performance Marketing & Paid Ads Specialist (commission - based) - Remote Eligible

Performance Marketing & Paid Ads Specialist

Herbal Goodness is a leading U.S.-based health and wellness brand specializing in premium herbal supplements, superfoods, teas, and extracts, including Papaya Leaf, Soursop (Graviola), Ashwagandha, Black Seed Oil, Oregano Oil, and Mullein Leaf products. We are profits to support girls' education in Africa. Our growing team is innovative, impact-focused, and passionate about wellness.

Role Overview

We are seeking a Performance Marketing & Paid Ads Specialist to manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns with a laser focus on delivering measurable results. This is a commission-only role—you earn 6 - 8% of total sales revenue directly generated from your ad campaigns. No results = no payment. The better your campaigns perform, the more you earn.

This role is ideal for a data-driven, results-oriented marketer who excels at achieving ROAS goals, enjoys testing and optimization, and thrives in a performance-based environment.

Key Responsibilities

• Manage, optimize, and scale Meta (Facebook/Instagram) and Google Ads campaigns.
• Maintain a minimum average ROAS of 3.7 across active campaigns.
• Conduct a comprehensive account audit in the first week and deliver an optimization roadmap.
• Collaborate with our marketing, email, and web teams to improve conversion rates, landing pages, and customer lifetime value (LTV).
• Identify winning products, audiences, and creatives to drive profitable growth.
• Stay up-to-date with ad platform trends, policy changes, and best practices.
• Track and report on campaign performance, providing clear revenue attribution.
• Potential to expand responsibilities into email marketing, content marketing, and leadership as performance grows.

Performance Metrics & Accountability

• ROAS: Maintain a minimum of 3.7 across campaigns.
• Revenue Attribution: Accurate tracking of ad-attributed sales.
• Optimization: Continuous A/B testing of audiences, creatives, and placements.
• Collaboration: Seamless communication with internal marketing and creative teams.

What We're Looking For

• Proven success managing high-ROAS Meta and Google Ads campaigns.
• Strong understanding of conversion tracking, attribution models, and analytics tools.
• Creative and analytical mindset—able to craft compelling ad creatives and test data-driven hypotheses.
• Ability to work independently in a performance-driven environment.
• Excellent communication and reporting skills.

Compensation

• Commission-based: 6 - 8% of total sales revenue directly attributed to your campaigns (excluding taxes, refunds, and shipping).
• Paid monthly within 10 business days after month-end based on verified analytics data.

Why Join Us?

• Unlimited earning potential—the better your ads perform, the more you earn.
• Full creative and strategic freedom to test, optimize, and scale.
• Direct access to creative, email, and web development support.
• Opportunity to grow into a senior marketing leadership role.

How to Apply: Attach your resume and examples of past campaigns, including ROAS achieved and revenue generated. Applications without past performance examples will not be considered.