Marketing Data & AI Strategist - Herbal Goodness

Marketing Data & AI Strategist

Herbal Goodness is a leading provider of premium, organic superfoods and herbal supplements. We are passionate about empowering health and wellness while giving back—10% of our profits support the education of African girls through the WAAW Foundation. We are seeking a Marketing Data & AI Strategist who will transform data into a competitive advantage. This role blends analytics, predictive modeling, and technical SEO expertise to uncover growth opportunities, reduce customer acquisition costs, and improve retention. Your insights will drive AI-powered decision-making across our marketing and growth teams.

Key Responsibilities

• Develop and own Herbal Goodness' marketing analytics strategy end-to-end.
• Use AI/ML tools to forecast demand, predict churn, and personalize customer journeys.
• Monitor and optimize core KPIs: CAC, LTV, conversion rates, retention, repeat purchase rates.
• Partner with SEO and content teams to ensure analytics inform organic growth initiatives.
• Conduct technical SEO audits and maintain strong site health (crawlability, structured data, site speed).
• Build clear, actionable dashboards for leadership and growth teams.
• Design and analyze experiments (A/B testing, cohort analysis) and deliver data-driven recommendations.

Success Metrics

• Reduce CAC by 15–20% within the first 12 months.
• Achieve a 20% year-over-year increase in repeat purchase rate.
• Maintain 90%+ technical SEO health score on major audit tools.
• Contribute to 100% revenue grow within first 12 months.

Qualifications

• 3–5 years' experience in marketing analytics, data strategy, or similar roles (eCommerce/CPG/wellness preferred).
• Proficiency with SQL, Excel, GA4, and visualization tools (Looker, Tableau, or Power BI).
• Strong knowledge of technical SEO and Google Search Console.
• Familiarity with AI-driven personalization, recommendation engines, or customer journey automation.
• Ability to translate complex data into clear business insights for leadership.
• Strong business acumen and excellent communication skills.

At Herbal Goodness, you'll be part of a mission-driven company that values innovation, growth, and social impact. You'll work alongside a passionate team, gain hands-on experience with advanced AI and analytics tools, and directly shape the company's growth strategy.