Marketing & Digital Content Writer | Full Time

Business (Non-Clinical)

General Summary:

The Marketing & Digital Content Writer is responsible for planning, writing and editing multi-channel content, strategies and tactics for marketing of programs and services for Henry Ford Health System, all hospitals, Henry Ford Medical Group and other employed and affiliated physicians, and provides marketing content for other corporate subsidiaries. Writes, edits and coordinates the research, analysis, multi-channel communication plan development, digital and traditional advertising and promotion to help HFHS grow in target markets.

Education/Experience Required:

• BS/BA degree in Journalism, English, marketing, communications, public relations, advertising, web, health care management or a related field.
• One to three (1-3) years of experience in content writing, with understanding of web architecture.
• Understanding of brand voice and style, writing for SEO, and writing with energy and flavor. Health care experience preferred.
• Must have excellent interpersonal skills and be guided by a compelling client/customer orientation.
• Extremely strong communication and presentation skills.
• Demonstrated experience and passion for staying current on content trends and application.
• Data, analytics and metrics oriented. Technical skills to include solid writing skills, and the ability to edit and evaluate writing, design and production of promotional tools and materials, social media and digital tools and application.
• Manages numerous accounts and complex issues with an orientation toward both creativity and details.
• Works extremely well with key customers. Experience using: Microsoft Word, Excel, PowerPoint and Outlook 2007 or 2010.
• Solid writing skills, and the ability to direct, edit and evaluate writing, design and production of promotional tools and materials, social media tools and application.