Trade Marketing Lead For TT&PH Channels

Perfect Store Strategy Role

This role drives the Perfect Store strategy by enhancing in-store visibility, aligning POS materials with portfolio goals, and creating shopper excitement through events and trends. It involves cross-functional collaboration, data analysis, and budget management to maximize ROI and execution excellence.

Responsibilities include:

• Developing the Perfect Store in line with portfolio strategy and channel strategy through (Planograming, Instore Categories Building In line with portfolio Strategy and Channel Focus, Developing POSMs in line with the objective, Increase In-Store Visibility Touchpoints)
• Create shopper excitement to increase offtake using New Market Trends (Shopper Research), Market Events (Instore), Ushers (Instore Promoters) and Digitalization.
• Collects and analyzes "Internal & External" information to identify opportunities.
• Collaborates with Stakeholders "Marketing, Sales, Merchandising, External Agencies. etc." planning, budgeting, production and execution of all in-store activities.
• Budget Steering, to achieve the goals by analyzing financial KPIs and proactively steers profitability growth through ROI and ROS evaluations.
• Steers excellence in implementation of global innovations.

Qualifications:

• At least 3 years of experience in Marketing/Trade Marketing/Sales preferably in the FMCG industry
• Strategic thinking and planning.
• Stakeholders' management, influence & communication.
• Presentation & analytical skills.
• Clarifying shopper and trade behavior.
• Agility to market dynamics.

Benefits:

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Health Insurance for employee + dependents
• Employee Assistance Programme provides a wide range of mental health and wellbeing benefits

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.