Specialist Marketing

Marketing Manager

Drive localization and execution of global/regional marketing strategies, collaborating closely with cross-functional teams. Own and deliver integrated campaigns across digital, social, events, PR, and partner channels while optimizing performance and ROI. Build strong relationships with channel partners and contribute to regional/global marketing initiatives. Manage internal marketing operations including vendors, budgets, and process compliance.

• Adapts global/regional marketing campaigns to local needs and drives implementation.
• Plans & implements local marketing initiatives in collaboration with cross-functions, e.g. sales / BDM / market & applications
• Owns marketing activities of all marketing mix (digital campaigns, SoMe & influencers, fairs & events, marketing collateral, PR)
• Analyze and optimize the initiatives on the run and reports on the ROI Supports coordination of marketing programs with channel partners
• Builds relationship with channel partner marketing representatives Participates in regional / global working groups to create synergies, initiate new ideas and exchange best practices
• Benchmark competitors and new trends
• Manages internal processes, such as purchasing, issuing and paying POs, new vendor onboarding, controlling of expenses, etc.

• At least 3 years of experience in marketing (Offline, SMM, content creation, media buying, analytics).
• Degree in Marketing or completion of relevant professional courses — a strong advantage.
• Confident user of MS Office and Google Workspace.
• Hands-on experience with social media platforms, advertising tools, and digital marketing instruments.
• Solid understanding of media planning, content marketing principles, and digital analytics.
• Strong command of English (Upper-Intermediate level or higher). Integrity and responsibility.
• Results-oriented mindset with the ability to prioritize effectively.
• Eagerness to learn and develop professionally. Strong communication and collaboration skills. High level of professionalism.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.