Marketing Manager (consumers & Craftsmen)

Marketing Manager

In Consumer Adhesives, this position leads both Brand and Trade Marketing, shaping strategy, driving category growth and Brand Equity and ensuring strong market execution. The Marketing Manager combines strategic vision, commercial acumen and people leadership to deliver sustainable results.

Responsibilities:

• Lead the end-to-end marketing agenda for Adhesives for Consumer & Craftsmen by managing both Brand and Trade Marketing teams
• Define and execute strategic direction across Brand and categories, fully aligned with business goals
• Drive brand building, portfolio, pricing and positioning strategies, alongside consumer communication and marketing investments
• Develop and implement trade marketing and channel activation plans, maximizing category growth and customer penetration
• Oversee global product launches and campaigns, adapting to local market insights
• Manage P&L optimization, ensuring balance between sustainable growth and profitability
• Inspire, coach and develop marketing teams, fostering collaboration and performance excellence

Qualifications:

• BSc/BA in Business Administration, Engineering or a relevant field
• Around 15 years of experience in Brand, Category and Trade Marketing within FMCG
• Proven leadership and people management capabilities
• Strong strategic, analytical and business acumen (incl. P&L management) High resilience, motivation and excellent communication skills in English
• Henkel is an equal opportunity employer. We value diversity of backgrounds, experiences and perspectives

Benefits:

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.