Senior Digital Marketing Manager

Senior Digital Marketing Manager

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people's lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Our client in the global professional services industry is seeking a Senior Digital Marketing Manager to join its Global Digital Team, supporting the European Hub. This strategic role is responsible for leading the digital planning, execution and optimisation of marketing campaigns, with a dedicated focus on supporting European regional requirements. Operating within a global matrix structure and with a dotted reporting line into Europe, the role ensures regional campaign priorities are translated into high-impact, data-driven digital activation across paid channels and through Account-Based Marketing platforms.

What you will do:

• Act as the primary digital marketing partner for European marketing stakeholders
• Translate European campaign objectives into data-driven, multi-channel digital strategies
• Ensure alignment between global digital standards and regional campaign needs
• Provide digital expertise across paid channels and marketing automation platforms
• Lead end-to-end digital activation of European campaigns across paid media, ABM, email marketing, web optimisation, retargeting and nurture journeys
• Execute campaigns across search, social, display and programmatic channels
• Manage and optimise ABM platforms, including Demandbase
• Collaborate with regional teams to define target account lists and buying groups
• Develop personalised, multi-touch ABM journeys across digital channels
• Ensure campaigns are delivered on time, within budget and aligned with KPIs
• Drive localisation and optimisation strategies for European markets
• Build strong working relationships with European region and country marketing leads
• Act as a trusted advisor on digital best practice
• Align global digital capabilities with regional business objectives
• Manage expectations across global and regional stakeholders
• Communicate performance results and strategic recommendations clearly
• Define and align KPIs to business objectives including channel metrics, pipeline, revenue and engagement
• Analyse campaign performance data and continuously optimise digital programs
• Deliver regular reporting and actionable insights to global and regional stakeholders
• Ensure GDPR and European data compliance requirements are met

Qualifications:

• 5+ years of experience in digital marketing, preferably within B2B and/or technology environments
• Proven experience supporting multi-country European campaigns
• Strong Account-Based Marketing experience
• Demonstrable hands-on experience with ABM platforms such as Demandbase (essential)
• Experience working within a global organisation with matrix reporting structures
• Experience partnering with both global and regional marketing teams
• Expertise in paid media platforms including Google Ads, LinkedIn Campaign Manager and programmatic channels
• Experience with marketing automation platforms, preferably Pardot
• Experience with CRM integration such as Salesforce
• Proficiency in web analytics platforms including GA4, Adobe Analytics or equivalent
• Strong understanding of GDPR and European data regulations
• Excellent stakeholder management and influencing skills
• Strong communication and presentation capability
• Strategic mindset with strong operational execution skills
• Highly collaborative and culturally aware across European markets
• Data-driven decision-making capability
• Ability to thrive in a complex, matrixed global organisation

Additional Information:

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.