Marketing Lead, European Defense Industry - Remote Eligible

Marketing Lead, European Defense Industry

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people's lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Our client in the global professional services industry is looking for a strategic and results-driven marketer to lead marketing initiatives for the European Defense industry. The ideal candidate is a strong storyteller and savvy digital marketer with a deep understanding of the defense sector, capable of partnering with business and global marketing leaders to execute content-rich, customer-first campaigns that elevate the brand and drive business growth. Success in this role requires a combination of analytical thinking, creativity, collaboration, and the ability to translate industry insights into compelling marketing strategies.

Marketing Strategy

• Partner with Global Public Sector and Global Aerospace and Defense leaders to develop marketing strategies and niche programs that position the brand as a trusted technology and business partner.
• Position the brand in the European Defense industry using differentiated messaging reflecting business strengths and thought leadership.
• Define marketing strategies to generate net new revenue and accelerate existing pipeline, including top account targeting and marketing pipeline management.
• Analyze competitive white space and launched programs that convert opportunities into business outcomes.
• Conceptualize initiatives targeting top accounts to drive cross- and upsell opportunities.
• Oversee presence at major defense events in Europe, including the Munich Security Conference, balancing visibility with reputational risk.

Marketing Campaign Conceptualization

• Create market- and geography-adaptable campaigns that engage buyers and influencers to achieve marketing objectives (awareness, interest, purchase, advocacy).
• Develop fully integrated campaigns using a mix of tactics such as direct marketing, events, executive conferences, immersive experiences, social media, and press/analyst relations.
• Amplify customer and peer success through voice-of-customer references and stories.
• Identify opportunities through partner marketing aligned to priority campaigns.
• Execute customer-centric campaigns targeting specific industry segments or individual accounts (ABM).

Marketing Insights and Operational Excellence

• Apply insights-driven strategies to guide marketing and communications execution.
• Develop strong partnerships with sales and global sector business leader teams.
• Collaborate with local marketing leaders to localize campaigns and maximize content impact.
• Provide regular analysis of campaign output, ROI, and alignment to sales targets.
• Identify industry trends and potential sales opportunities through gap analysis.
• Manage budgets, forecasting, and compliance.
• Own and facilitate content on European websites related to defense.

Strong communication skills (written, verbal, analytical). Highly collaborative, proactive, and innovative in approach. Minimum 5 years of senior-level marketing experience, including campaign and budget management; B2B IT/Consulting or Services marketing preferred. Strong strategic marketing and communication skills; ability to articulate marketing strategy and plans to C-level stakeholders. Working knowledge of the defense sector preferred but not mandatory. BA/BS degree required; MBA preferred. Ability to travel occasionally.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship. We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted. HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.