[global/int] [marketing] Product Marketing Lead - global Partnerships

Product Marketing Lead, Global Partnerships

As the Product Marketing Lead, Global Partnerships, you will be the strategic owner and operational linchpin for defining and executing high-impact corporate, product-led incentives and brand partnership campaigns across the international business. You will be acting as the sole product marketing point of contact to manage and orchestrate these complex, high-value workstreams. This is a senior individual contributor role that requires a strategic, data-driven product marketer with exceptional operational expertise. You will leverage your strong project management skills to not only ensure disciplined execution, but to also define the product messaging and go-to-market strategy for partnerships that drive measurable brand and commercial impact. You are the single entity overseeing these projects, guaranteeing efficiency and strengthening governance across the entire lifecycle.

What you'll do:

• Strategic Ownership & Go-to-Market (GTM) Definition:
• Define GTM and Messaging Strategy:
• PMM-Led Testing Framework:
• Messaging & Narrative Crafting:
• Initiative Briefing:
• Campaign Orchestration & Execution Leadership:
• Customer Experience (CX) Oversight:
• Stakeholder Alignment:
• Performance Analysis & Optimization:

What you'll bring:

• 8+ years of experience in product marketing or related roles, ideally in a fast-paced, high-growth, or tech-driven environment.
• Expertise in Messaging & GTM Strategy:
• Deep Brand and Performance Knowledge:
• Operational Excellence and Stakeholder Management:
• Partnership Domain Fluency:
• Data-Driven Mindset:
• Cross-Functional Bridge-Building:

What we offer:

• Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.