Senior Online Marketing Manager

Senior Online Marketing Manager

As a Senior Online Marketing Manager, you will join the Growth Marketing team in Amsterdam where you play a key role in driving scalable, data-driven growth across the Benelux region. You take ownership of our online marketing strategy and execution, ensuring we reach the right audiences in the most effective way across the full digital funnel. You will directly impact how HelloFresh acquires and engages customers, while continuously improving performance and efficiency across channels. Working closely with both local and global teams, you help shape how we show up online and how we grow our customer base.

Own and drive the online marketing strategy across paid channels, ensuring strong performance across the full funnel

Manage and optimize budgets across PPC, paid social, and programmatic channels to maximize ROI and growth

Analyze campaign performance and translate data into actionable insights to continuously improve results

Collaborate with brand, creative, and global marketing teams to develop and iterate high-performing assets

Lead testing initiatives across creatives, audiences, and landing pages to improve conversion rates and reduce CAC

Challenge and support channel specialists to elevate performance and implement best practices across platforms

Stay up to date on industry trends, platform developments, and competitor activity to identify new growth opportunities.

3+ years of experience in online marketing, performance marketing, or digital advertising (agency or in-house)

Solid understanding of paid channels such as PPC, paid social, and programmatic advertising

Strong analytical skills and experience working with data to drive decisions and optimize performance

Expertise in CRO tactics, funnel optimization as well as online traffic analytics.

Ability to manage multiple projects and stakeholders in a fast-paced environment

Clear communication skills in Dutch and English and experience collaborating with cross-functional teams

Curiosity for new tools and technologies, including AI, to improve marketing effectiveness

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

You're well taken care of

Competitive salary + strong pension contribution

Daily work-from-home allowance (€2,45 per day)

Travel fully reimbursed (public transport) or €0.23/km

You get real flexibility

Work from abroad up to 8 weeks per year (after 6 months, conditions apply)

Hybrid setup with a healthy balance between home and office

Your daily life gets easier (and cheaper)

20% HelloFresh discount + 40% Factor_ discount

Fresh, healthy lunch at the office for €3/day

Your wellbeing actually matters

Free access to mental wellbeing support platforms: Headspace and OpenUp

Special plans for ClassPass + discounted gym memberships

Optional weekly bootcamp sessions at the office

You'll work with people you enjoy

Weekly Friday drinks (VrijMiBo)

Team events and company-wide gatherings

Employee Resource Groups (ERGs) to connect beyond your team

And we set you up for success from day one

Laptop with all software

€250 home office setup budget

Modern offices with snacks, coffee, and quiet/prayer spaces

Are you the missing ingredient? If this sounds like a tasty opportunity, we'd be excited to hear from you. We aim to review your profile and respond within 5 business days.