Product Marketing Analyst

Product Marketing Analyst

We are Helium Health…

A full-service Health tech company on a journey to digitize healthcare across Africa. We have been doing this since 2016, and our pioneering approach has helped to transform healthcare delivery systems across Sub-Saharan Africa and the GCC, creating an alternative vision for patients and providers, whilst facilitating hundreds of thousands of high-quality patient experiences every month.

We are very good at creating for the market we live in, because we fully understand from our own experiences. Our innovative and reliable products are engineered for the nuances of the African landscape, empowering frontline providers to deliver excellent healthcare to patients. Our products include the Provider Digitization Suite -HeliumOS and HeliumDoc, Financial Solutions -HeliumCredit and HeliumWallet, and Our Public Health & DataPartnerships - Public Health and Data and Insights.

We are looking for a strategic and hands-on Product Marketing Analyst. This role will be responsible for developing and executing marketing plans and programs to create awareness and demand for the company's solutions. S/he will lead product and feature launches and contribute to larger launches within the team. This role blends product marketing, lifecycle engagement, CRM operations, and campaign management to drive acquisition, activation, retention, and advocacy. You will partner closely with Product, Sales, Customer Success, and Data teams to not only ensure adoption, but also consistent usage to achieve operational excellence.

Responsibilities:

• Create and maintain product positioning, value proposition and messaging across customer-facing channels and work closely with product management, CX and sales teams to articulate and present a compelling product position.
• Define the go-to-market strategy for the company's products, and conduct market research to guide product strategy for enterprise buyers and users.
• Plan and execute product launches for new features, modules, and adjacent products, partnering with the Product team to communicate features and ensure users understand benefits.
• Partner with Sales on lead acquisition, qualification and nurturing strategies for inbound and upsell opportunities. Develop and execute marketing plans and programs to create awareness and product demand, utilizing digital marketing tools.
• Design and execute automated lifecycle campaigns across email, SMS, and in-app messaging to support onboarding, activation, reactivation, upsell, and advocacy.
• Build customer segments based on activity, feature adoption, usage gaps, institution type, lifecycle milestones etc.
• Manage CRM platform for campaign setup, audience segmentation, A/B testing, and performance reporting.
• Collaborate with the CX team to track adoption, usage, retention, and churn metrics with product analytics tools. Analyze data and use insights to inform campaign targeting, customer engagement, promotions and support interventions. including Competitive Analysis, Technical Writing, Customer Lifetime Value (CLV) assessment, and Recency, Frequency, and Monetary (RFM) analysis.
• Deliver internal training for the sales team, create marketing collateral and sales enablement materials highlighting workflow improvements and competitive advantages.
• Any other related duties as required.