Email Marketing Coordinator

Email Marketing Campaign Manager

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. We believe in equity, diversity and inclusion ― it's embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, LGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.

The role is responsible for the day-to-day execution of email marketing campaigns, and supporting the design / build/ launch of email campaigns to increase marketing campaign efficiency. Focus of this role will be executing on Direct Marketing and P2P email marketing plans.

Design, build, launch and test email marketing workflows in Salesforce Marketing Cloud to enhance existing and new constituent journeys.

Help maintain email best practices and excellence when working with stakeholders and executing email campaigns

Design, build and launch email campaigns tailored to different audiences

Support the optimization of email and constituent lifecycle campaigns, utilizing new and existing email capabilities including within but not limited to Salesforce Marketing Cloud (Email Studio, Journey Builder, Einstein)

Comprehend email marketing briefs and be able to execute with a high level of accuracy

Support analysis by pulling results to help identify opportunities for campaign improvement and support the development of recommendations

Manage email audiences and content while maintaining efficient and effective stakeholder communication to ensure milestones and deadlines are met

Perform quality assurance on all coded emails with the production team to ensure products, content, and links are correct to ensure an error-free deployment

Support the execution and rollout of net-new email programs such as automated and triggered programs

Implement A+B testing to enhance learning agendas and improve campaign performance

Challenge the status quo by consistently identifying areas for improvement, diagnosing issues, and working to resolve them

Work effectively in a hybrid model alongside email marketing agency

Monitor and report on the email marketing campaign; use analytics and insights to optimize programming for improved engagement and conversion rates.

Track, compile, and analyze email campaign results to ensure campaigns are meeting objectives

Support the pursuit of campaign KPIs, such as open and click rates, helping identify opportunities of improvement.

Assist in building and maintaining reports and dashboards within SFMC to track ROI and campaign success metrics

Analyze the performance of email programming, including A/B testing, and extra insights, to identify opportunity of improvement

Support the recommendations based on data to improve engagement and conversions of future campaigns

Work with analytics to drive deeper backend data insights beyond fundraising activities

Collaborate with IT Team, Salesforce Administrator, and email team to maintain process integration, optimize processes, deliver technology scope

Support the implementation of technology roadmap and ensure all elements are delivered in partnership with stakeholders

Education:

Post-secondary

Certificates in Email Marketing, Data Analytics, or Automation Platforms is a plus

Experience:

2-3 years' experience building nurture and lifecycle management workflows using enterprise-level marketing automation systems (e.g. Salesforce Marketing Cloud).

Experience using SalesForce Marketing Cloud Email Studio, Journey Builder, Automation Studio, Cloud Page design, SFMC Integrations concepts is a plus

Experience in database management (list management, data cleanliness, reporting, data import/export)

Skills:

Hands on knowledge of HTML, SQL, SSJS, AMP Script, CSS

Familiarity with Google Analytics and other reporting dashboards

Highly analytical with ability to derive insights from data and/or dashboards to make broader optimization recommendations to improve email performance

Proven ability to handle multiple changing projects at one time with attention to detail and quality execution (ability to prioritize)

Excellent project management skills specific to marketing

Self-starter attitude

A problem solver with innate curiosity and desire to improve and challenge the status quo

At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others' health and well-being. In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by August 29, 2025. Applicants must be currently residing in Canada and legally entitled to work in Canada. Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to "virtually" meeting you!

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.