Manager, Email & Lifecycle Marketing

Be Part of What's Next

Help shape how millions of readers connect with the stories and brands they love. This is a high-impact opportunity to evolve lifecycle marketing across an iconic portfolio, driving deeper engagement, loyalty, and growth.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the world's largest publishers of trusted, premium content, with a portfolio of more than 30 iconic brands including Cosmopolitan, ELLE, Esquire, Good Housekeeping, and Harper's BAZAAR. We reach a global audience of hundreds of millions across print, digital, social, and emerging platforms. Our mission is to inform, inspire, and entertain through high-quality storytelling, while continually innovating to meet audiences wherever they are.

Key Responsibilities (What You Are Doing)

• Lead the planning and execution of lifecycle email programs, including campaigns, automated journeys, and behavioral triggers
• Develop and refine audience segmentation strategies across prospects, active subscribers, and lapsed audiences to drive acquisition, engagement, and retention
• Design and optimize high-impact customer journeys such as onboarding, winback, and retention series
• Implement and scale event- and behavior-driven triggers (e.g., paywalls, abandoned carts, content saves) to capture high-intent user moments
• Partner cross-functionally with creative, marketing, product, and data teams to align lifecycle strategy with broader go-to-market initiatives
• Ensure campaigns reflect each brand's voice while maintaining scalable best practices across the portfolio
• Analyze performance metrics (engagement, CTR, conversion, retention) and translate insights into actionable optimization strategies
• Champion testing, innovation, and email marketing best practices to continuously improve performance and deliverability

Qualifications (What We're Looking For)

• 5+ years of experience in email and lifecycle marketing, with a track record of driving engagement and conversion
• Hands-on experience with ESPs and marketing automation platforms, including building and executing segmentation strategies
• Strong analytical mindset with the ability to translate data into clear, strategic recommendations
• Collaborative approach with experience working cross-functionally across creative, product, and marketing teams
• Ability to manage projects from concept through execution in a fast-paced environment
• Strong communication skills, including experience presenting performance insights to stakeholders
• Adaptable, results-driven, and customer-focused in approach
• Hybrid role based in Easton, with in-office presence required 4 days per week

Benefits (What We Offer)

• Comprehensive medical, dental, and vision insurance
• Flexible spending accounts for healthcare and dependent care
• 401(k) plan with company match
• Generous paid time off, including vacation, sick time, and holidays
• Paid parental leave
• Employee discounts across Hearst brands and products
• Professional development opportunities and career growth support

Compensation & EEO

The base salary for this role is $68,000 – $75,000. This role may also be eligible for additional compensation, including bonuses and/or equity, depending on company and individual performance.

Hearst Magazines is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and welcome applicants from all backgrounds, experiences, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.