Manager, Lifecycle Marketing

Manager, Lifecycle Marketing

We're looking for a Manager, Lifecycle Marketing to own the technical foundations that make our CRM programs reliable, scalable, and impactful. This is a role where you'll work at the intersection of deliverability, data, tooling, and systems design to ensure our lifecycle campaigns land in inboxes, run smoothly, and scale globally.

You'll partner closely with engineering, data, product, and vendor teams to manage integrations, optimize deliverability, own the CRM tech stack, build and maintain the data plumbing, and ensure our CRM systems run with quality and reliability. Build in India, Impact the World.

Why This Role Is Exciting

• Write the blueprint. You'll define the event schema, guardrails, and stack choices that become Headout's lifecycle playbook for years-0→1 now, 1→∞ next.
• Buck stops with you. From data plumbing to domain infra strategy - you hold the keys to the inbox (and the revenue that follows).
• Real-time orchestration at global scale. Turn live signals from millions into omni-channel journeys that convert - the knobs you twist bend the LTV curve.
• Be the control tower. Health dashboards and alerts - you'll spot issues before users do and keep our comms landing on time, every time.
• Choose the toolkit, set the standard. Evaluate, stitch, and govern our CRM stack; ship quality bars and QA that engineering, data, and vendors rally around.
• Build in India, impact the world. Ship from Bangalore to 190+ countries. It's rare to craft a truly global lifecycle platform out of India; rarer still to be the one designing the rails.

What Skills Do You Need?

• Experience: 2-4 years in technical lifecycle marketing, CRM operations, or technical marketing roles in large-scale B2C environments.
• Deliverability Expertise: Strong grasp of the levers that drive email inbox placement such as domain authentication, bounce/complaint handling, and communications best practices.
• CRM Tools & Journeys: Deep understanding of the CRM tech ecosystem and hands-on familiarity with a CRM tool like WebEngage, Clevertap, MoEngage, or Braze; able to build multi-step, rule-based journeys with clean suppressions and frequency caps.
• Data & Integrations: Ability to trace and manage event/attribute flows, ensure data quality, and handle consent/governance across systems.
• Technical Program Management: Experience setting up templates, guardrails, and monitoring, while managing programs roadmaps with product, engineering, data, and vendors.
• Systems Thinker: Ability to think about the big-picture, and the knack for building systems that are fast, modular, and reliable.

EEO Statement

At Headout, we don't just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our partners, and the community at large. Headout provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. During the interview process, if you need assistance or an accommodation due to a disability, you may contact the recruiter assigned to your application or email us at life@headout.com.

Privacy Policy

Please note that once you apply for this job profile your personal data will be retained for a period of one (1) year. Headout shall process this data for recruitment purposes only. Once the relevant job profile is filled or once the time period of one (1) year from the date of the job application has passed, whichever is later, Headout shall either delete your data or inform you that it shall keep it in its database for future roles. In compliance with the relevant privacy laws, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that the processing of your personal data be restricted. If you have any concerns or questions about the way Headout handle your data, you can contact our Data Protection Officer for more information.