Marketing Director, JBL Brand And Advertising

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Do you want to work for some of the world's leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon.

By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we're looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas.

You will join our Group Marketing department in Amsterdam, The Netherlands in the position of:

Director, Marketing JBL Brand and Advertising

Introduction: A Career at HARMAN Lifestyle

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

About the Role:

As the Director of Global Marketing and Advertising, you will create and deliver the global brand strategy and 3-year brand growth plan for JBL. You will provide governance, positioning, and messaging leadership, as well as develop the multi-year advertising roadmap which will influence regional spend across JBL programs and campaigns. This position is accountable for driving performance and results, and aligning multiple teams and agency partners with business, brand, and organizational priorities.

This role reports to the Director, Marketing Brand Strategy and Management and will have one direct report: Manager, Marketing Brand Governance and Campaigns.

What You Will Do:

In this role, you'll help shape how the world experiences the JBL brand. You'll bring people together around a clear, inspiring brand direction and make sure our teams across the globe have what they need to bring that story to life.

Lead Brand Positioning Development

• Partner with insights teams to gather consumer, cultural, and competitive learnings that guide creative and media choices, supporting a test-and-learn approach.

Own & Evangelize Global Brand Strategy

• Align and inspire teams around JBL's brand expression and purpose, ensuring regional and functional partners can activate it effectively.

Annual Brand Planning Processes

• Lead annual brand planning, including calendars, milestones, and roles across global and regional teams.
• Build 360 activation and investment frameworks and reinforce evergreen brand platforms.

Brand Governance

• Maintain guidelines, toolkits, and asset libraries, ensuring global consistency and thoughtful regional adaptation.

Execute Advertising Campaigns

• Manage agency briefs, timelines, budgets, and production; ensure high-quality campaign rollout.
• Maximize ROI on large-scale media budgets through strong creative, smart media planning, and effective partnerships.

What You Need to Be Successful:

• At least 15 years of progressive experience in brand management, advertising, or related marketing functions, including significant experience leading global cross-functional teams at a director level or above.
• Strong analytical skills and the ability to synthesize market, competitive, and consumer data into actionable insights.
• Advanced experience managing agency relationships, campaign deliverables, budgets, and creative production.
• Exceptional leadership, communication, and stakeholder management skills, with the ability to resolve complex challenges and drive consensus among diverse teams.
• Strategic problem-solving abilities; experience identifying and leveraging available resources to solve vital operational and organizational challenges and/or opportunities.

Bonus Points if You Have:

• Systems thinking approach to design scalable playbooks, asset systems, and processes that travel across markets.
• Powerful vision for how brands can become best in class, and the tenacity to pioneer cross-functional ways of working and break through organizational siloes to achieve superior outcomes.
• International experience and a global mindset.
• Change-management mindset: anticipates impact, builds stakeholder alignment, and drives adoption of new processes, tools, and ways of working through clear communication, training, and measurable reinforcement.

What We Offer:

• A flexible work schedule where you will be able to work from home up to 40% and the remaining days in a fantastic new office at Houthavens, Amsterdam.
• You are going to work in an international team within a friendly global working atmosphere.
• HARMAN offers a diverse and inclusive work environment that fosters and encourages career development opportunities, professional training and competitive market base compensation plus a 13th month salary, 28 holidays per year.
• You will also receive a highly valued commuter travel package, a EUR 100,- environment allowance when commuting via public transport or bike. Additionally, we provide an interesting collective health insurance scheme, pension and top-notch employee discounts on world class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG etc.)
• Professional development opportunities through HARMAN University's business and leadership academies.
• Internal talent management leadership acceleration programs.
• "Be Brilliant" employee recognition and rewards program.
• A unique opportunity to contribute to drive revenue growth and nurture strategic trust-based relationships.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.