Director, Asia Marketing, Consumer Audio

A Career At Harman

As a technology leader that is rapidly on the move, Harman is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at Harman you can grow, make a difference and be proud of the work you do every day.

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of Harman Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development.
• Create pitch-perfect, cutting-edge technology that elevates the listening experience.

About the Role

We are seeking a visionary and strategic marketing leader to set and execute a bold transformation roadmap, evolving our marketing function from libertarian units to a synchronized, enterprise-driven powerhouse. This role will lead the charge in how Marketing operates across the globe and takes full ownership over Asian regional strategies & performance and aligning them with Global strategies, driving integration and maximizing brand and business impact.

This is a high-impact, senior level position, reporting to the SVP Marketing Lifestyle, leading sizeable and impactful parts of the Marketing organization including the four Asian Marketing teams and the Marketing Transformation function. Together with the VP Global Insights & Brand Strategy and the Executive Director Global Brand Marketing, this position will form a strong Global leadership tandem. The position is responsible for unifying diverse marketing efforts across regions and cultures, while enabling speed, agility and relevance in market execution. The successful candidate will be an influential change agent with a strong mix of strategic acumen, cross-functional leadership, and operational excellence and ability to drive essential business outcomes.

What You Will Do

• Set and execute the Global Marketing transformation roadmap from libertarian units to a synchronized function, optimizing its role for the enterprise. Main elements include defining long-term vision and objectives for the transformation, build customer centric marketing strategy and delivering Marketing initiatives with optimized Brand and business impact and competitive edge for Harman.
• Lead the development and execution of a unified Global Marketing Strategy, broadening focus from Brand Strategy to an integrated, cross-functional approach across Marketing Communications, Product Marketing and Sales Enablement.
• Ensure match between Regional and Global Marketing strategy and their connection to Harman's Enterprise Strategy and cross-functional priorities.
• Oversee the design and implementation of an integrated Global Marketing planning process, synchronizing with business planning cycles both in timing and content.
• Partner with Regional GMs and Marketing leads and enable them to better identify and prioritize key business challenges and opportunities by providing a transparent prioritization framework across business units, regions and countries.
• Lead negotiations to aggregate Global and Regional priorities into formalized "priorities contracts" among senior global executives, aligning marketing investments with enterprise growth priorities.
• Identify organizational inefficiencies and strengthen role clarity of global, regional and local marketing teams.
• Provide senior leadership and strategic direction to Marketing teams in India, Japan, China and APAC. Ensuring unification of Regional and Global strategy while tailoring initiatives to regional market dynamics.
• Cultivate a culture of collaboration, sharing best practices and deepening integration of Asian teams with global marketing counterparts. Champion a common belief system and marketing values, enhancing cohesion and purpose between local, regional and global marketing organizations.
• Partner closely with Regional General Managers as a peer, strengthening governance over marketing budgets and initiatives to maximize ROI and short and long term business impact.
• Establish / expand collaboration with Harman's Global network agency across all Asian Markets, ensuring consistent brand execution, creative quality and operational efficiency.
• Ensure an optimal balance between global standardization and localization by managing upstream and downstream flow of strategic objectives. Translate into streamlined, actionable regional plans that reflect both global consistency and local relevance.
• Harmonize Marketing planning and reporting processes across Asian regions, introducing standardized tool, templates and performance metrics to quantify and continuously improve the value and impact of marketing activities.

What You Need To Be Successful

• 15+ years of progressive experience in Marketing leadership at different regional levels including cross-functional management.
• Demonstrate proven success in managing complex, multi-market marketing transformations.
• Be deeply familiar with organizational design, change management, and integrated marketing planning processes.
• Exhibit strong financial acumen, especially in budgeting, prioritization and ROI analysis.
• Possess exceptional leadership and stakeholder management skills across cultures and geographies.
• Be a collaborative yet decisive leader who can build consensus and inspire teams through change.
• Have experience partnering with external agencies and managing vendor relationships to ensure brand consistency and creative excellence.
• Recognized for exceptional problem-solving capabilities, particularly in ambiguous, cross-functional and high-stakes business-environments.
• Operate with agility, balancing global standards with regional adaptability.
• Bring strong communication and negotiation skills with a strategic mindset and operational rigor.
• Must possess strong verbal and written English skills to effectively convey complex ideas and collaborate with diverse teams.
• Flexibility to work with colleagues in various time zones throughout the world.

Bonus Points If You Have

• Leadership experience in B2B2C or premium brand environments, especially in tech industry / consumer electronics.
• Demonstrated success in leading teams through cultural integration in fast-changing business environments.
• Executive education or certifications in Organizational Leadership or Global Management programs.
• Known for introducing structured frameworks or innovative approaches to resolve entrenched challenges and unlock enterprise value.

What Makes You Eligible

• Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
• Successfully complete a background investigation and drug screen as a condition of employment.
• This role is eligible to work remotely.

What We Offer

• Flexible work environment, allowing for full-time remote work one day per week for positions that can be performed outside a Harman or customer location
• Access to employee discounts on world-class Harman products (JBL, Harman Kardon, AKG, etc.)
• Extensive training opportunities through our own Harman University
• Competitive wellness benefits
• "Be Brilliant" employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

Harman is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About Harman: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you're ready to innovate and do work that makes a lasting impact, join our talent community today!

Harman is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. Harman offers a great work environment, challenging career opportunities, professional training, and competitive compensation.