Region Manager, Content Marketing - Remote Eligible

Region Manager, Content Marketing

The Region Manager, Content Marketing, is responsible for planning, developing, and delivering high-quality brand content that supports JBL's marketing priorities for their region. This role ensures brand consistency, creative excellence, and operational rigor across all region-specific content assets, while partnering closely with the regional brand activation teams, retail marketing teams, product teams, global NPI teams, regional D2C and external agencies.

The Content Manager focuses on what content is created for the region, how it is produced, and how it performs.

Brand & Content Stewardship

• Ensure brand consistency across all content by setting and maintaining tone of voice, visual identity, and messaging alignment in line with global brand guidelines and region-specific needs.
• Act as a content quality gatekeeper, reviewing assets to ensure they meet brand, creative, and strategic standards before deployment.

Content Strategy & Planning

• Translate business priorities, campaign objectives and media plans into clear content and asset requirements across channels and formats.
• Build shopper relevant content narrative to assist in creating in-store experiences for consumer (eg POS, at shelf)
• Manage and maintain the content calendar, aligning timelines, milestones, and deliverables across teams.
• Branded Content: Experience/Activation Shortlist: JBL SXSW Power Partnerships
• Assess and identify gaps between global content and regional needs and/or opportunities to leverage global content FOR regional needs. Similarly, seek and identify potential lift & shift opportunities from other regions

Execution: Agency & Production Management

• Brief and collaborate with creative and production agencies, providing clear, insight-driven briefs that align with brand strategy and campaign objectives.
• Partner with external agencies to oversee the end-to-end production of high-quality region-specific content assets, from concept through final delivery.
• Manage workflows, resources, and budgets to ensure content is delivered on time, on budget, and at the expected level of quality.
• Ensure content delivery from tentpole events – building shot lists and briefs based on event needs
• Partner with regional D2C team to ensure content delivery for Landing Pages and enrichment of branded pages around peak moments (eg Black Friday)

Performance & Optimization

• Track content performance across channels, analyzing results to understand what formats, messages, and creative approaches are most effective.
• Gather internal feedback from key stakeholders to continuously refine content formats, topics, and channel usage for greater impact.
• Share learnings and best practices with marketing teams to inform future content development.

What You Need to Be Successful

• Proven experience managing brand content, creative development &/or content production within a marketing organization.
• Strong grasp of the full customer journey, with the ability to tailor creative development by region, persona, and lifecycle stage
• Strong understanding of brand governance, creative workflows, and agency collaboration.
• Ability to manage multiple projects simultaneously with strong organizational and communication skills.
• Comfort working cross-functionally with campaign, media, brand, and regional teams.
• Skilled in applying market, audience, and competitive insights to refine targeting and messaging
• Collaborative spirit, working effectively with internal and external stakeholders

Bonus Points if You Have

• Data-informed mindset with experience using performance insights to improve content effectiveness
• Previous work experience in Consumer Electronics and/or Automotive industry.
• Experience and understanding of coordinating creative asset creation across all media touchpoints (linear/non-linear TV, (d)OOH, print, digital display, online video, radio/music streaming, and social) and events.
• Demonstrated creativity and out-of-the box thinking – Constantly pushing new ideas to drive the brands forward within constraints and guidelines.
• Solid ability to analyze insights and data to inform agency briefs, assess and troubleshoot regional performance, and recommend solutions for improvement.
• Creating new and better ways for the organization to be successful. Adapting to change and engaging in continuous learning and critical thinking to promote the growth of the brands and the organization.

What Makes You Eligible

• Be willing to travel up to 10%, primarily domestic travel, especially to creative shoots.
• Work consistent with Harman in-office policies in a specific region

What We Offer

• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• "Be Brilliant" employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you're ready to innovate and do work that makes a lasting impact, join our talent community today!