Marketing Director, JBL Brand And Advertising

Marketing Director Jbl Brand And Advertising

Do you want to work for some of the world's leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon. By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we're looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas. You will join our Group Marketing department either in Amsterdam, The Netherlands or Northridge, US in the position of: Director, Marketing JBL Brand and Advertising.

Introduction: A Career at HARMAN Lifestyle

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

About the Role

As the Director of Global Marketing and Advertising, you will create and deliver the global brand strategy and 3-year brand growth plan for JBL. You will provide governance, positioning, and messaging leadership, as well as develop the multi-year advertising roadmap which will influence regional spend across JBL programs and campaigns. This position is accountable for driving performance and results, and aligning multiple teams and agency partners with business, brand, and organizational priorities.

This role reports to the Director, Marketing Brand Strategy and Management and will have one direct report: Manager, Marketing Brand Governance and Campaigns.

What You Will Do

In this role, you'll help shape how the world experiences the JBL brand. You'll bring people together around a clear, inspiring brand direction and make sure our teams across the globe have what they need to bring that story to life.

Lead Brand Positioning Development

Partner with insights teams to gather consumer, cultural, and competitive learnings that guide creative and media choices, supporting a test-and-learn approach.

Own & Evangelize Global Brand Strategy

Align and inspire teams around JBL's brand expression and purpose, ensuring regional and functional partners can activate it effectively.

Annual Brand Planning Processes

Lead annual brand planning, including calendars, milestones, and roles across global and regional teams. Build 360 activation and investment frameworks and reinforce evergreen brand platforms.

Brand Governance

Maintain guidelines, toolkits, and asset libraries, ensuring global consistency and thoughtful regional adaptation.

Execute Advertising Campaigns

Manage agency briefs, timelines, budgets, and production; ensure high-quality campaign rollout. Maximize ROI on large-scale media budgets through strong creative, smart media planning, and effective partnerships.

What You Need to Be Successful

At least 15 years of progressive experience in brand management, advertising, or related marketing functions, including significant experience leading global cross-functional teams at a director level or above. Strong analytical skills and the ability to synthesize market, competitive, and consumer data into actionable insights. Advanced experience managing agency relationships, campaign deliverables, budgets, and creative production. Exceptional leadership, communication, and stakeholder management skills, with the ability to resolve complex challenges and drive consensus among diverse teams. Strategic problem-solving abilities; experience identifying and leveraging available resources to solve vital operational and organizational challenges and/or opportunities.

Bonus Points if You Have

Systems thinking approach to design scalable playbooks, asset systems, and processes that travel across markets. Powerful vision for how brands can become best in class, and the tenacity to pioneer cross-functional ways of working and break through organizational siloes to achieve superior outcomes. International experience and a global mindset. Change-management mindset: anticipates impact, builds stakeholder alignment, and drives adoption of new processes, tools, and ways of working through clear communication, training, and measurable reinforcement.

What We Offer

Competitive wellness benefits and 401K Retirement Savings plan. An inclusive and diverse work environment that fosters and encourages career development opportunities. Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment. Professional development opportunities through HARMAN University's business and leadership academies and extensive course catalog. Tuition Reimbursement. Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.). "Be Brilliant" employee recognition and rewards program.

Pay Transparency

$ 173,250 - $ 254,100

Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission. Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected. Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you're ready to innovate and do work that makes a lasting impact, join our talent community today!

Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', '@careers.harman.com' or 'harmanglobal.avature.net' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.