Publicity & Marketing Associate, Workman Publishing

Publicity & Marketing Associate

Workman Publishing is hiring a Publicity & Marketing Associate to work on its Workman, Artisan, and Black Dog & Leventhal imprints, and Calendars program. This is a highly collaborative role, reporting to the Director of Publicity and Marketing, and working closely within our integrated marketing and publicity department.

The ideal candidate is highly organized and self-motivated, with 2-3 years experience working on publicity and marketing campaigns in a fast-paced, dynamic publishing environment. They will be responsible for managing 5-10 publicity and/or marketing campaigns per season, including writing press materials, securing national and regional media, planning events, preorder campaigns, influencer marketing, and direct to consumer efforts, as well as liaising closely with authors.

We're looking for a creative and curious teammate with an interest in prescriptive nonfiction/self-help, pop culture, parenting, and gift products who is excited to work on a diverse list of books and products ranging from highly visual gift books to America's bestselling cat and dog calendars.

This is a NYC based role, requiring three days per week in the office.

Responsibilities

Develop and execute original and effective publicity campaigns for approximately 5-10 titles per season with the support of Director of Publicity & Marketing

Analyze the impact of publicity on sales working with sales, marketing, and editorial teams

Pitch and secure national, local, and trade media for reviews, interviews, and features across print, broadcast, and digital outlets

Create compelling press releases and creative pitch letters to media

Liaise directly with authors and their teams

Coordinate influencer campaigns for your title campaigns

Plan, organize, execute, and accompany authors to events, where applicable

Manage the design and production of marketing materials and collateral, both in digital and print

Contribute to social media content and digital activity as part of marketing campaigns

Seek out third-party partners; build partnership pitch lists; obtain products for giveaways; coordinate collaborations, discount code exchanges, collaborative influencer mailings, etc.

Maintain diligent records of publicity hits, clips, press quotes, social media posts, etc.

Qualifications

2-3 years of experience in book publicity

Previous experience pitching lifestyle titles a major plus

Must be able to prioritize, multi-task, and manage time effectively

An ability to work in a fast-paced environment under deadlines

Excellent written and verbal communication skills

Proactive, independent, problem-solving approach

Proficiency in Microsoft Word and Excel

Experience and interest across social media platforms a plus