Senior Integrated Marketing & Planning Lead

Senior Integrated Marketing & Planning Lead

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we're proud to support more than 400,000 small businesses across the country, and we're building a workplace that represents and celebrates the customers we serve.

We're hiring a Senior Integrated Marketing & Operations Leader, a strategic marketing leader to raise the bar and shape our culture as they design, build and drive the integrated planning processes, operational frameworks, and cross-functional workflows that power high-impact marketing campaigns and communication. This is a senior-level role–whose primary partners are executives across marketing and creative as well as the head of marketing. This strategic marketing leader must be a builder who is able to construct a system to support our evolving go-to-market communication approach. They must have robust experience working at the intersection of planning, operations, and cross-functional coordination and have a proven track record of executing exceptional work at unprecedented pace.

Integrated marketing planning and operations requires a restructure of how we work today and the strategic implications of this work cannot be understated. This leader will be responsible for the senior-most KPIs, the outputs from our marketing budget and they'll specifically non-working creative costs for our campaigns (aka, the inputs into the campaigns).

This leader will hold themselves accountable for the quality and performance of campaigns yet their primary focus is orchestrating how marketing campaigns come together—from annual and quarterly planning to ensuring tight partnership with Demand Gen, Comms, Product, Sales, Growth and Creative. In addition to the strategic capabilities, this leader will connect planning to execution across teams, ensuring marketing, sales channels (offline & Gusto.com), and revenue partners are aligned on strategy, timing, and measurable business outcomes. This leader will ensure Integrated Marketing priorities are clearly defined, prioritized, well-sequenced, and operationally feasible, while galvanizing teams to move faster and more cohesively.

You will:

• Develop our integrated marketing system–this strategic work is missing in our GTM and requires partnership at the senior most level to construct. You will be responsible for establishing the operational system and expectation for all marketing functions for campaign development.
• Develop the integrated marketing plans for the 18-month strategic planning cycle and partner with cross-functional leaders to align integrated planning with business goals and outcomes, including pipeline and revenue impact.
• Define annual and quarterly integrated marketing plans, balancing impact, capacity, timing, and dependencies. Identify Creative needs in partnership with them to size, scope and prioritize the work as well as manage the budget while accounting for our working spend.
• Develop a system for the creation of integrated campaigns, including how work is managed, sized and produced across Marketing and Creative.
• Be a hands-on people leader (empowerer) who drives operational excellence by establishing workflows, artifacts, and accountability frameworks that help teams ship high-quality creative and campaigns faster.

Here's what you'll do day-to-day:

• Create a system for Integrated Marketing Planning: Build and own the integrated marketing planning process across annual and quarterly horizons, translating business priorities into clear, coordinated marketing plans.
• Support the development and execution of integrated communications plans, ensuring consistency, and establish KPIs and success metrics tied to business outcomes as well as cadence and artifacts for quarterly and annual reviews.
• Partner with Brand, Product Marketing, Demand Gen, Sales, Comms, and Creative to align initiatives, timing, and messaging across the full marketing ecosystem.
• Implement and evolve tools and systems that increase visibility, clarity, and operational efficacy across campaign lifecycles.
• Facilitate planning forums, pipeline reviews, operating rhythms, and cross-functional decision checkpoints.
• Lead a team that runs the engine you build for Marketing and Creative Operations & Execution: Serve as the primary marketing partner to the Creative organization, leading the marketing-side operating model for creative collaboration, including driving clarity, standardization, clear communication paths, and accountability.
• Establish and evolve workflows that support high-quality creative output across campaigns, communications, and always-on marketing needs.
• Ensure cross functional collaboration on Integrated planning to drive alignment across stakeholders by facilitating planning forums, reviews, and operating rhythms and proactively identifying risks and solutions.

Here's what we're looking for:

• 15+ years of experience in integrated marketing, Brand marketing, or Marketing operations, ideally within B2B SaaS or high-growth environments.
• AI-Native leaders who have a high level of curiosity and consistently seek means for technology to improve their output and efficiency.
• Exceptional strategic thinking and operational rigor — able to translate business strategy into executable and measurable plans.
• Exceptional communication and collaboration skills–both written and verbal.
• Skilled people leader who has both empowered leaders of teams but is equally able to dive deep into the work and execute.
• Proven track record of leveraging AI to accelerate go-to-market.
• Exceptional organizational and process-centric capabilities.
• Consistent success in influencing without direct authority and navigating the senior-most level stakeholders, including the CMO, CEO and CCO.

Our cash compensation amount for this role is targeted at $170,000 - $210,000/yr in Denver, and $190,000 - $230,000/yr for San Francisco. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. #LI-HYBRID

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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