E - commerce Web & Email Marketing Intern

E-Commerce Web & E-Mail Marketing Intern

Reporting to the E-Commerce Web Marketing, CRO and SEO Manager; the E-Commerce Web & E-Mail Marketing Intern will support the Web marketing Team with all performance marketing related tasks.

The job will focus on the definition, implementation and support of Web Marketing activities, with a strong focus on performance across all channels such as Email Marketing, SEM, SEO, Affiliation and more. The position also implies the monitoring and analysis of promo redemption, sale and web marketing core KPIs (Visits, CR, Revenue).

Core Job Responsibilities

• Collect data, identify trends and insights to support Web Marketing team in improving ROI;
• Communicate and provide campaign assets to the external Media Agency;
• Steady competitors monitoring (qualitative and quantitative) in order to propose new ideas and strategies;
• Upload and schedule DEMs (Direct Email Marketing);
• Support the SEO Specialist with optimizations on SEO, SEM and Affiliation related tasks;
• Cooperate with the E-commerce Web-Marketing Team in order to accomplish cross-department projects (mainly CRM, ADV, Marketing);
• Daily checks on SEM and Display campaigns in order to verify alignment between assets and commercial calendar
• Support Web Marketing team in developing ad hoc qualitative and quantitative analysis, for instance:
• Promotion redemption;
• DEM Performances;
• Weekly product categories performances to support merchandising actions based on KPIs like CR, CTR and Visits.