Marketing & Tracking Specialist - Remote Eligible

Marketing & Tracking Specialist

We are looking for an energetic and experienced Marketing & Tracking Specialist who will help our clients with their daily operations, business, and personal-related tasks. You will be working with an exciting startup organization of eager and young professionals who are hungry for growth and opportunities.

The Benefits:

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance
• Continuous Learning and Development
• Bi-weekly salary payout
• Work-Life Balance

This is a great opportunity for someone who wants to work with a well-known brand and wants continuous learning and growth during their career. Salary Range: PHP 70,000 - 85,000 per month. Note: Rate/Salary will depend on your current competencies matched to the position's job description and requirements based on the assessment results.

Core Tasks:

• Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites.
• Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads).
• Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded — not inflated by clicks or views.
• Standardize and document tagging schemas for all client accounts in Salesforce, ensuring consistent fields (budget, KPIs, goals, and tracking status).
• Partner with Paid Search Specialists to align conversion actions and budgets with each client's true business objectives.
• Create and maintain a tracking QA checklist and intake form to guide new account setups and audits.
• Perform ongoing health checks of all tracking infrastructure to proactively identify broken tags or discrepancies.
• Collaborate with the Drive Social team to recommend scalable intake and QA processes (e.g., client onboarding forms, Salesforce automation).
• Produce clear documentation for all tagging and data validation processes to ensure team-wide continuity

Must-Have:

• 2+ years of experience managing Google Tag Manager (tag creation, testing, triggers, and version control).
• Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms.
• Hands-on experience validating data layers, debugging tags, and testing event triggers in browser consoles.
• Strong ability to QA campaign tracking and identify discrepancies between actual and reported performance data.
• Demonstrated experience creating or maintaining documentation (SOPs, QA templates, checklists).
• Excellent communication skills to partner with account managers, strategists, and technical teams.

Nice-to-Have:

• Familiarity with Salesforce or CRM systems for marketing data management.
• Understanding of enhanced conversions, consent mode, and privacy-related tagging.
• Exposure to GA4 or other analytics platforms for event-based measurement.
• Experience supporting agencies managing high-volume client portfolios.
• Prior experience collaborating with web developers or marketing analysts on data validation and tag troubleshooting.