Senior Specialist SEO & Content Engineering - Parental Leave Cover

Senior Specialist SEO & Content Engineering - Parental Leave Cover

We are seeking an experienced SEO professional with a passion for technology, AI, and the evolving landscape of search. This role demands an individual who thrives on transforming complex data into actionable strategies and content engineering solutions that drive measurable results across relevant platforms, not just traditional SEO.

Key responsibilities include:

• Strategic cross-platform SEO: Develop, implement, and continuously optimise comprehensive SEO strategies across relevant platforms, extending beyond traditional SEO.
• Performance optimisation: Monitor, track, and evaluate client/project performance against KPIs, ensuring data-driven success through effective content engineering solutions.
• Driving innovation: Actively contribute to and implement strategies related to Generative Search Optimisation (GSO), Social Search, and Commerce Search. Redefine how brands connect with their audiences through structured and optimised content, directly contributing to our groundbreaking Total Search Framework. Guiding clients through digital transformation investments in their data, technology, and content ecosystems to shape the future of brand discovery.
• Client Partnership: Display excellent client leadership, taking responsibility for the operational success and growth of accounts, and exploring strategically relevant opportunities.
• Team Collaboration & Mentorship: Mentor junior staff, provide constant feedback, and delegate tasks to support team growth and excellence. Simultaneously, stay current with industry trends, best practices, and emerging content technologies (e.g., headless CMS, structured data, AI-driven content generation), proactively discussing their potential impact with clients and the team.

Required skills and experience:

• 4+ years of progressive experience, with a proven track record in technical content implementation, strategic leadership, and client account growth.
• Strong data segmentation and analysis skills, with the ability to translate insights into actionable content and search strategies.
• A genuine interest in the future of search and content engineering, including GSO, social search, and commerce search, and how content systems enable these.
• Excellent technical SEO skills and understanding search engine algorithms and bot behaviour.
• Experience with key SEO tools such as Lumar, Screaming Frog, STAT (or other ranking tools), Google Search Console, and Google Analytics.
• Actively contributes to a positive team environment through knowledge sharing and a collaborative spirit.

Bonus points:

• Demonstrable experience in HTML/JS/CSS.
• Python skills.
• Experience working within an e-commerce environment (e.g., feed management, reviews).
• Proficiency in any additional language (than Swedish/English) is highly valued.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37.5-hour workweek, half-days and "klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a member of Almega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

This is a full-time parental leave cover for approximately 12 months, starting as soon as possible. Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible. We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences.