Programmatic Account Executive

Programmatic Account Executive

Programmatic Account Executive

Global Solutions is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across WPP Media who work on Global clients. We accelerate our clients' businesses by leveraging the power and capabilities of WPP Media and Choreograph, and through partnerships with the world's leading digital platforms.

We are a team of approximately 150 people working on a mix of clients such as Coca Cola, Dell, Adidas, Google, and Mastercard. We are now looking for the new Programmatic Account Executive to come and join the growing Programmatic team based in London.

The Role

As the Programmatic Account Executive you will be responsible for managing and optimising campaigns. While also developing programmatic plans as well as data analysis. You will develop excellent platform knowledge and work closely with the Programmatic Account Manager to contribute to the execution of programmatic media activity.

Key Responsibilities

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to develop programmatic skillset.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.
• Affinity for numbers and with an analytical thought process, keen to drive continued excellence
• Ability to manage their time effectively and of working as part of a group
• Attention to detail and excellent communication skills, written and verbal
• Proactive and self-motivated, always looking to expanding knowledge and capabilities