Executive, Ad Tech And Operations

Executive, Ad Tech and Operations

London, United Kingdom

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Reporting to: Ad Operations Manager / Ad Technology & Operations Manager

This role is part of the Data and Technology Solutions team within our wider Audience Intelligence & Marketing Science (AIMS) department.

You will form part of a team of highly trained ad operations specialists, responsible for all digital data capture, tagging and data management platform integration across all the agency's clients.

In this role, you will:

• Ensure that Ad Ops best practice and frameworks are adhered to, and demonstrate continued evolution.
• Understand Ad Ops and Advertising Technology within the wider marketing mix and its strategic importance throughout the customer journey.
• Ensure that web analytics, behavioural targeting, ad verification and brand measurement tags are implemented correctly to deliver on GroupM's goals in the wider measurement of digital advertising campaigns.
• Manage the team's positive responses to requests from internal stakeholders irrespective of location.
• Support the team in querying trafficking requests that are unclear or incorrect, and presenting information effectively either via call or email when asking or responding to queries.
• Proactively communicate team workload and problems. Where appropriate work with and morale with the Connected Execution team in London.
• Implement and thoroughly test publisher and 3rdparty pixels.
• Liaise with the relevant creative agencies to ensure that all creative meets requirements and is ready to be effectively executed, with a focus on any dynamic creative approach.
• Analyse and develop tracking on the clients' websites to ensure effective user and conversion measurement takes place from ad to site.
• Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed.
• Develop a good working relationship with the Technology and Data teams and be adaptable to support other clients work where required.
• Build a relationship with the ad-server client team to troubleshoot and improve the technology where possible.
• Develop relationships with our Connected Execution team and internal account teams.
• Present information effectively via email and on calls.
• Understand and demonstrate collaborative team work.
• Work with the Analytics team to ensure that all relevant information is being captured and included within our Data Dashboards.
• Actively leverage technology to deliver efficiencies and provide internal teams with relevant and timely information.

Skills and Experience:

• Good level of verbal and written English
• Working knowledge of languages such as HTML and JavaScript

Desired Skills:

• Excellent knowledge of digital technology marketplace, for either agency, media owner or ad tech background.
• In depth experience of trafficking and campaign management.
• Ability to develop relationships with internal teams.
• Strong problem solver and able to quickly identify potential issues and build workable solutions.
• Self-starter with a 'can do' attitude.
• Excellent attention to detail.
• Effectively manage and prioritise workload and coach team to be able to do this.

Core skills:

• Practice Area Knowledge
• Problem Solving
• Stakeholder Relationships
• Effective Communication
• Infrastructure
• Operational Excellence
• Technical Communication
• Project Leadership

Life at WPP Media & Benefits:

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location