Account Manager - Paid Search

Account Manager - Paid Search

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

As a Search Account Manager, you will be responsible for the coordination and delivery of your assigned client accounts across paid search campaigns whilst supporting the Search Account Director.

Making use of platform knowledge and account management practices, you'll ensure effective management of projects to brief, schedule, budget, and target. Ultimately, you'll work to deliver best-in-class paid search programmes which exceed our clients' expectations.

We are an expanding Search team working on Retail giant Boots with lots of strong ecommerce (Google Shopping) focus.

We are now looking for the new Search Account Manager to come and join the growing Search community in Essencemediacom's London Office.

What we think are 3 best things about the job...

1. The opportunity to work across a well-known luxury brand.
2. Working within a truly collaborative agency model with great opportunities for continued cross-media and performance marketing learning.
3. A talented team supporting each other in implementing best-in-class, award-winning campaigns, and has fun along the way.

In three months, you would have:

• Proven to be the day-to-day contact for your client products
• Ensured that client objectives and KPI targets are understood and optimized towards every day
• Taken ownership of your own workflow management, from brief to post-campaign analysis, striving for operational effectiveness

In six months, you would have:

• Proposed short and long term projects to develop the Google and Microsoft accounts and deliver improved performance.
• Supported the team lead with creating a Test & Learn innovation framework.
• Worked closely with client team members to deliver fully integrated media plans and client brief responses.
• Challenged inherited ways of working with your own ideas for improvement

In 12 months, you would have:

• Gained a complete understanding of the client's business and their needs, and shaped the Search account strategy in line with it, whilst incorporating industry developments and market changes.
• Become an extension of the client's team, providing added value for Paid Search and beyond.

You are a team leader/inspirer who demonstrates a passion for their craft and a constant drive to expand your knowledge of the paid search landscape and your client's business. You have significant and relevant experience in paid search, promote continuous innovation, and test & learn opportunities and a keen eye for detail. Excellent understanding of the strategic and tactical application of paid search and marketing in general. You will have strong client-facing skills and a proactive attitude.

Search Expertise

• In-depth Search specialist experience
• Strong direct response experience i.e. working towards strict revenue & ROAS targets, being able to forecast against specific targets using historical data
• Up to date with Google Ads, Microsoft Advertising and GMP developments, including upcoming changes and beta opportunities.
• Knows how to create, work to, and forecast accurate media plans, even when targets and market conditions may change.
• Advanced knowledge of data interpretation, insights generation and subsequent optimization recommendations.
• Proficient in managing campaigns end to end.
• Strongly process driven, from budget management to brief responses.

Team Support

• Collaborate with the Account Director on innovative strategy, from beta tests to data insights.
• Share learnings and best practice with the team and wider Search/client groups.
• Show initiative and proactivity to achieve our goals

External and Internal Communication

• Communication lead (such as weekly calls and meetings) with the client contacts, media partners, and internal stakeholders with the support of the Search Team Manager when required.

Technology and Systems

• Knowledge of systems such as the Google Marketing Platform (SA360) and account audit platforms such as Squared.io beneficial.
• Savvy user of automated account management systems and processes
• Working knowledge of how to utilize and apply standard and custom scripts
• MediaOcean's Prisma for the financial process

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location