Marketing Executive, UK

Marketing Executive

The Marketing Executive supports our UK&Ire Multifamily Customer Marketing Team in delivering marketing campaigns, managing digital channels, and supporting leasing efforts to ensure strong offline and online brand presence and high occupancy across our properties. You will work closely with the wider Marketing Teams and external agencies to execute marketing tasks. In this role, you will be working across Greystar's UK Multifamily brands that include Momento, Bloom Nine Elms, Greenford Quay, Ten Degrees, Sailmakers. This is a fantastic opportunity for a creative and organised marketing professional looking to develop their career in real estate and lifestyle marketing.

Key Role Responsibilities

Marketing Campaign Execution

• Assist in developing and delivering multi-channel marketing campaigns to support brand awareness, lead generation and resident engagement.
• Create and manage content for digital channels, including website, social media, email marketing and paid advertising.
• Monitor campaign performance, tracking key metrics such as engagement, lead conversion and ROI.

Digital & Social Media Management

• Support day-to-day social media activities across brands, including content creation, scheduling and community engagement.
• Review, audit, update and maintain websites, ensuring listings, imagery / videography, blog content, and key pages are optimised for SEO and user experience.

Content Creation & Brand Development

• Develop engaging content, including blogs, resident comms, property descriptions and promotional materials.
• Support the design and production of marketing assets, including brochures, flyers and signage, working with our internal Design Team and external agencies.
• Ensure brand consistency across all marketing materials and touchpoints.

Leasing & Resident Engagement Support

• Assist in executing marketing tasks to drive occupancy and retention, including 3D models, virtual tours, open house events and referral programs.
• Coordinate resident engagement initiatives such as placemaking & community events.

Marketing Administration and Finance

• Assist with budgeting and invoicing process, ensuring marketing expenses are tracked effectively.
• Organise team folders and manage digital assets libraries (images, videos, logos, brand guidelines).
• Support with PR coordination

Experience & Skills

Essential:

• 2+ years of marketing experience, preferably within real estate, multifamily/BTR/PBSA, hospitality or lifestyle brands
• Good understanding of digital marketing, social media management and content creation
• Experience working with CMS platforms, social media scheduling tools, and email marketing platforms
• Excellent copywriting and content creation skills
• Strong skills in Excel, Word, and PowerPoint
• Knowledge of SEO, PPC, and digital advertising principles
• Ability to thrive in a fast-paced, collaborative environment