Email & Lifecycle Marketing Manager - Remote Eligible

Email & Lifecycle Marketing Manager

Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they're the foundation of our success. At Greenhouse, you'll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire.

Join us to do the best work of your career, solving meaningful problems with remarkable teams.

The Email & Lifecycle Marketing Manager will own the strategy and execution of our email marketing programs while also partnering with the demand generation team to shape the strategy for multi-channel nurtures. They will be responsible for delivering personalized and engaging messaging across the buyer journey via email and supporting channels. This role will also help project-manage larger integrated campaigns that span multiple teams across the marketing organization.

This role will partner closely cross-functionally to ensure we're delivering the right message to the right audience at the right time – through both proactive and automated channels. The ideal candidate brings strong technical expertise, a test-and-learn mindset, and a deep understanding of how to nurture leads and accelerate pipeline using email and digital channels.

Who Will Love This Job

Processes for cross-functional integrated campaigns and managing campaign production

A collaborator – you partner closely with demand generation and other marketing teams, including content, product marketing, performance marketing, ABM, and sales

An innovator – you continuously test and iterate on campaign elements like subject lines, copy, cadence, CTAs, and AI email strategies

A nurturer – you have demonstrated success managing nurture programs and understand how to accelerate pipeline

A communicator – you possess excellent writing and editing skills with an eye for customer-centric, conversion-focused messaging

A data-driven individual – you are comfortable using data to inform decisions, define goals, set KPIs, and report on campaign performance

What You'll Do

Build, execute, and optimize full funnel email strategy, including drip campaigns, nurture engagement streams, and supporting other marketing subteam campaigns.

Define goals and KPIs for all email marketing programs and report on performance including engagement, MQLs, influenced pipeline, and conversion metrics.

Work closely with the demand generation team to inform the strategy for nurturing audiences on paid advertising channels

Build the process for collaboration and execution of cross-functional integrated marketing and "big rock" campaigns through thorough project management

Collaborate cross-functionally with content, product marketing, performance marketing, ABM, and sales teams to ensure campaigns are targeted, timely, and aligned to business priorities.

Manage campaign production from start to finish – including copywriting, segmentation, testing, QA, launch, and performance analysis – leveraging internal experts for support in specific areas.

Continuously test and iterate on campaign elements (subject lines, copy, cadence, CTAs, chatbot and AI email strategies) to improve results.

Ensure compliance with data privacy regulations (i.e. CAN-SPAM, GDPR) and support overall database health and hygiene in conjunction with Marketing Operations.

You Should Have

3-5 years of experience in email marketing, lifecycle marketing, or growth marketing in a B2B SaaS or technology environment

Hands on experience with marketing automation platforms (i.e. Marketo or similar)

Strong understanding of campaign strategy, list segmentation, A/B testing, and reporting best practices

Demonstrated success managing nurture programs

Strong marketing campaign project management experience

Excellent writing and editing skills with an eye for customer-centric, conversion-focused messaging

Comfortable using data to inform decisions; able to set KPIs and report on campaign performance

Experience working cross-functionally with sales, product marketing, and operations teams

Familiarity with GDPR, CAN-SPAM, and other data privacy regulations

Experience with lead scoring, ABM collaboration, and personalization at scale, a plus

Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply.

Applicants must be currently authorized to work in the United States on a full-time basis.

The national pay range for this role is $84,000 - $122,000. Individual compensation will be commensurate with the candidate's experience and qualifications. Certain roles may be eligible for additional compensation, including stock option awards, bonuses, and merit increases. Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.

Greenhouse provides a variety of benefits to employees, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program. For US-based employees, we offer short-term and long-term disability coverage, a 401(k) plan and company match. U.S. based employees also receive, per calendar year, up to 14 scheduled paid holidays and up to 80 hours of paid sick leave. Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure, and exempt employees have flexible paid time off (PTO).

The anticipated closing date for this role is September 1, 2025.