Digital Marketing Manager

Digital Marketing Manager

Grecotel Hotels & Resorts, the leading hotel chain in Greece, is seeking a Digital Marketing Manager to join its team. As a Digital Marketing Manager, you will lead a team in developing and executing impactful digital campaigns that enhance brand awareness, drive engagement, and support business growth. The ideal candidate will combine strategic thinking, creative storytelling, and performance marketing expertise to contribute to the continued success of the company's digital initiatives with care by following the company's SOPs. At Grecotel, we believe that our people are the cornerstone of our success. We are committed to creating a supportive and inspiring work environment, offering opportunities for personal and professional growth. By joining our team, you will be part of a renowned hospitality brand that is dedicated to delivering luxury accommodations and unforgettable experiences across Greece's most stunning destinations.

Responsibilities

• Develop and implement digital marketing strategies that align with the brand's objectives and reflect Grecotel's unique voice and positioning
• Plan, manage, and optimize paid media campaigns across social media, search, display, and retargeting channels to maximize ROI and ensure effective budget use.
• Oversee the creation and execution of engaging content that drives audience interaction and conversions.
• Manage SEO initiatives to boost organic traffic and improve website visibility and search rankings.
• Supervise targeted email campaigns, audience segmentation, and marketing automation to strengthen customer relationships and achieve business goals.
• Monitor, analyze, and report on the performance of all digital campaigns, using insights to enhance strategy and results.
• Lead and coordinate the digital marketing team, collaborating closely with hotels, internal departments, designers, the commercial team, and external agencies for seamless campaign execution.
• Research industry trends, consumer behavior, and competitors to identify opportunities for innovation and growth.
• Optimize the digital customer journey across all online touchpoints to enhance engagement, loyalty, and direct bookings.