Digital SALES Coordinator - WANF

Digital Sales Coordinator - WANF

Job Category: Sales

Requisition Number: DIGIT015064

Location: Atlanta, GA 30318, USA

Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WANF:

Atlanta News First has served Atlanta communities for more than 50 years with local news, weather, sports, and entertainment. WANF (Independent), WPCH (CW), and PSN (Peachtree Sports Network) are owned by Gray Television, headquartered in Atlanta, Georgia. Would you like to work in the #6 market in a city with a thriving economy and a vibrant culture? WANF and WPCH provide the community with award-winning local news coverage, dedicated community service, and effective marketing solutions for area businesses. Come to Atlanta for the opportunity. The energy. The chance to dream where there's space to contribute. Where creatives, universities, entrepreneurs, and the world's biggest brands intersect. Atlanta has a unique culture all its own with a young population, a bustling city center packed with urban parks and amenities, and famously walkable neighborhoods.

Job Summary/Description

WANF, the Gray-owned Independent station in Atlanta, GA, is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must have knowledge of digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. The position reports to the Sales Management team.

Duties/Responsibilities include, but are not limited to:

• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on all campaigns.
• Execute campaigns and creative development for all digital advertising.
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns.
• Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
• Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Manage and communicate inventory sell-through percentages and avails to staff.
• Work as a liaison with 3rd-party vendors.
• Reconcile / audit 3rd party billing.
• Works closely and communicates with the Account Executives.
• Other duties as assigned by DSM and/or LSM.

Qualifications/Requirements:

• Must have high organizational skills and be willing to take initiative.
• Must be able to prioritize, multitask, and perform in a high-paced environment.
• Strong communication and listening skills.
• Proficient in Microsoft Office, Excel, and PowerPoint.
• Detail-oriented.

WANF-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.