Digital Marketing Coordinator - WAFF

Digital Marketing Coordinator - WAFF

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of the US television households. We constantly strive for excellence. By upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and developing the best and brightest employees in the business.

Gray Digital Media (GDM) in Huntsville, AL, is looking for a smart and energetic Digital Marketing Coordinator to assist in building multi-platform, digital-centric ad campaigns tailored to fit our clients' goals and objectives.

Skills required include strong critical and analytical skills, demonstrating knowledge of digital media marketing across multiple platforms, creativity, and excellent communication skills.

Duties and responsibilities include, but are not limited to:

• Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis.
• Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
• Assist with developing and presenting media recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients.
• Serve as an essential part of the account services team that includes Multimedia Sales Managers, Media Executives, Sales Assistants, and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need.
• Go on client-facing calls with Multimedia Sales Managers and/or Media Executives.
• Assist with client onboarding, gathering, and/or developing campaign creative.
• Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more).
• Stay up-to-date with emerging trends and identify areas of development within emerging markets.
• Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.
• Promote positive working relationships within the department, the company, and the vendor community.

Qualifications/Requirements:

• 2+ years in media/advertising with a focus on digital and multi-platform campaigns
• BA/BS degree preferred
• Possess demonstrable experience working in both B2B and B2C environments
• Possess outstanding written and verbal communication skills

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.