Digital Marketing Assistant - KPTV

Digital Marketing Assistant - KPTV

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KPTV - FOX 12, part of Gray Television and Gray Digital Media, is a trusted leader in news, entertainment, and sports across the Portland metro and Southwest Washington. As part of Gray Digital Media's nationwide network, we combine the power of local storytelling with industry-leading digital marketing solutions to help businesses connect with their audiences and grow. Our mission is to serve our community through innovation, integrity, and impactful content across every platform - on air, online, and everywhere our viewers and users are.

KPTV - FOX 12/Gray Digital Media in Portland seeks a Digital Marketing Specialist to support our Marketing Executives with client-facing, post-sale campaign planning, trafficking, and optimization. You'll manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

We're seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you'll be the go-to digital expert supporting our Marketing Executives (MEs) - bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You'll bring creativity, data-driven insights, and a passion for local business growth to every project.

Duties/Responsibilities include, but are not limited to:

• Strategy & Planning
• Execution & Operations
• Optimization & Insights
• Growth & Collaboration
• Process & Quality

Qualifications/Requirements:

What You Bring:

Bonus Skills (Nice to Have):

Success in This Role Looks Like:

Why KPTV/Gray Digital Media:

How to Apply:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.