Assistant Marketing Manager - Performance Marketing & Media

Assistant Marketing Manager - Performance Marketing & Media

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Grab's Digital & Performance Marketing Team consists of digital experts and passionate marketers. They lead both traditional and strategic dynamic device buying channels to grow market reach and re-engage users. They use internal user operation levers and traffic management products to enhance user acquisition efficiency and increase channel efficiency.

You will be part of Grab's Performance Marketing Team, responsible for optimizing and automating channel operations. Reporting to the Marketing Head, your main responsibilities include managing paid channels, implementing go-to-market strategies, and applying different measurement systems to refine audience targeting and improve channel efficiency for all business verticals in Malaysia market. You'll also focus on A/B testing and data-driven improvements, collaborate with cross-functional teams, and develop media investment guidelines for campaigns.

This role is based onsite at Grab Petaling Jaya Office.

The critical tasks you will perform include managing paid channels to support platform MAU and user growth for All Grab verticals, leading channel integration and progress with Product/Tech/Analytics teams, analyzing channel performance to set strategies and improve landing pages and ad content, performing heavy A/B testing to improve channel CTR and conversions, collaborating with user growth, branding, commercial, campaign, and other departments, developing and implementing media investment guidelines for marketing campaigns, creating a data-led approach across paid and non-paid channels, tracking performance and providing optimization recommendations, and delivering post-campaign analysis and creating internal materials for regional knowledge building.

What essential skills you will need include 3 to 5+ years of experience connecting channel knowledge with internal audience segmentation and landing page strategy, deep insights on channel matrix and buying models, with the ability to build methodologies for efficiency uplift, hands-on experience with Facebook Business Manager, Google Ads Manager, Appsflyer, and Programmatic DSPs, and experience dealing with analytical problems.

We care about your well-being at Grab, here are some of the global benefits we offer: Term Life Insurance and comprehensive Medical Insurance. With GrabFlex, create a benefits package that suits your needs and aspirations. Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave. We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges. Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours.

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.