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Growth Marketing Manager
Boost outbound email positive replies through A/B testing and innovative copywriting strategies.
Toronto
Mid-Level
1 month ago
✨ About The Role
- The Growth Marketing Manager will be responsible for achieving ambitious monthly targets through growth experiments across multiple marketing channels.
- This role involves generating ideas for lead conversion, defining targeting strategies, and crafting compelling copy for campaigns.
- The candidate will collaborate closely with growth engineers to develop automated revenue operations processes.
- Analyzing data to assess the effectiveness of marketing initiatives and understanding customer journeys will be key responsibilities.
- The role includes overseeing and enhancing referral campaigns and creating innovative win-back campaigns to re-engage customers.
âš¡ Requirements
- The ideal candidate will have at least 2 years of experience in a fast-paced environment, preferably in a tech startup or similar setting.
- A strong background in both quantitative and qualitative analysis is essential for success in this role.
- The candidate should possess a blend of creativity and analytical skills, demonstrating the ability to balance quick execution with long-term scalability.
- Experience in developing automated strategies for customer acquisition is highly desirable.
- The successful individual will be comfortable collaborating with various stakeholders across different departments.