Product Marketing Manager, Ads Marketing (english, Japanese)

Product Marketing Manager, Ads Marketing (English, Japanese)

Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. In this role, you will be required to develop an understanding of consumer behavior and customer insights, identify and analyze tests within the marketing and advertising landscape, and craft and activate messages and communication plans that shape the future of the Google brand in the industry. You will work with cross-functional teams, including Business, Ads product specialists, Corporate communication, marketing, etc. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Be responsible for building the standards of the digital ads ecosystem with the focus on Google Artificial Intelligence (AI) powered ads, Retail and owned media management.
• Identify and analyze the changes of society and consumer insights and influence the marketing innovations.
• Track and analyze the effectiveness of marketing programs and incorporate learnings.