Marketing Analyst, Gemini, Media Lab

Marketing Analyst, Gemini, Media Lab

Media Lab oversees media strategy, buying, and planning for Google Marketing. The team not only contains media experts, but pros in measurement, campaign governance, and other areas who help make your campaign a success.

In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. On a more day to day basis you will play a technical role in driving all things marketing analytics, with an excellent focus on the incremental impact of marketing goals. You'll define problems, develop, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion. As a Marketing Analyst, you will be seen as an expert within our team on all things that relate to media incrementality, MMMs, MMTs and digital measurement methodologies such as Channel level experiments and Brand lift tools. You will maintain global consistency, while keeping regional focus.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities include:

• Use your knowledge of data analytics to develop solutions for marketing issues, to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars. (e.g. conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Conduct meta analysis, find best practices and bring and surface opportunities and risks otherwise not identified to executive stakeholders.