✨ About The Role
- The Senior Product Marketing Manager will support the Sales & Customer Success team by creating high-quality storytelling and sales/customer assets.
- Responsibilities include building assets for effective sales conversations, such as pitch decks and demo tools.
- The role involves creating positioning templates to facilitate renewal and upsell conversations for customer teams.
- The candidate will develop differentiated positioning for Go1’s suite of products to resonate with target customer profiles.
- Collaboration with partner teams is required to develop joint value propositions for key partnerships.
- The role demands a deep understanding of the L&D landscape and competitive intelligence to empower sales teams.
- The candidate will identify key buyer personas and enable sales teams to engage stakeholders effectively.
- Gathering feedback from prospects and customers will be essential to inform product marketing strategies.
âš¡ Requirements
- The ideal candidate will have over 7 years of professional experience in product marketing, content marketing, writing, or communications.
- A strong background in supporting B2B sales and customer teams is essential, ideally with 2-3 years of direct experience.
- Excellent storytelling skills are crucial, with a passion for using narrative to influence decision-making.
- The candidate should possess strong communication expertise, demonstrated through the creation of impactful sales and customer assets.
- Research and analytical skills are necessary to leverage data for identifying sales opportunities and enhancing storytelling.
- Experience in the Learning & HR tech space is highly desirable, providing context for the role's responsibilities.