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Senior Marketing Analyst

Enhance and own the geo-lift testing program to optimize marketing strategies.
New York
Senior
$144,000 - 170,000 USD / year
3 months ago
GlossGenius

GlossGenius

Software & embedded fintech for small business owners

4 Similar Jobs at GlossGenius

✨ About The Role

- Responsible for improving marketing attribution systems and analyzing customer acquisition funnels to enhance the efficiency of the growth strategy - Collaborate with the Director of Performance Marketing to optimize marketing metrics and KPIs such as CAC, LTV, and payback period - Own and enhance the geo-lift testing program and media mix model to drive data-informed decision-making - Partner with Data Platform and Analytics teams to implement analytical frameworks and testing structures across the data stack - Operate in a hybrid work environment with 2 days per week in the New York City office

⚡ Requirements

- Experienced marketing professional with a strong analytical background, particularly in marketing analytics or science roles - Proficient in statistical analysis, including regression, A/B testing, and media mix modeling - Skilled in SQL and Python with a demonstrated ability to work with complex data sets - Strong communication and project management skills, able to work in a fast-paced startup environment - Excited about contributing to a high-growth company and willing to take on foundational work to drive growth
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Senior Marketing Analyst
New York
$144,000 - 170,000 USD / year
Marketing
About GlossGenius
Software & embedded fintech for small business owners