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Lifecycle Marketing Manager

Design and execute lead nurturing campaigns to guide buyers through the sales funnel.
New York
Mid-Level
$108,800 - 128,000 USD / year
3 weeks ago
GlossGenius

GlossGenius

Software & embedded fintech for small business owners

Job is no longer active
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✨ About The Role

- The Lifecycle Marketing Manager will be responsible for driving conversion and customer engagement for GlossGenius users and prospects. - This role involves designing and executing feature release campaigns that promote word-of-mouth and referrals. - The manager will also create lead nurturing campaigns to guide potential buyers through the sales funnel. - Lifecycle marketing campaigns aimed at improving conversion and retention will be a key focus. - Collaboration with cross-functional teams is essential to achieve business objectives and deliver measurable results.

âš¡ Requirements

- The ideal candidate will have over 3 years of experience in a Lifecycle or email marketing role, preferably within a B2C or B2SMB company. - A strong background in SaaS marketing is highly preferred, especially in high-growth environments with self-serve funnels. - The successful individual will have a proven track record of increasing conversion rates and engagement through effective lifecycle campaigns. - Familiarity with lifecycle experimentation, including A/B and multivariate testing, is essential for this role. - The candidate should possess strong knowledge of various marketing channels, including email, push, in-app, and SMS.
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Lifecycle Marketing Manager
New York
$108,800 - 128,000 USD / year
Marketing
Job is no longer active
About GlossGenius
Software & embedded fintech for small business owners