✨ About The Role
- The Lifecycle Marketing Manager will be responsible for driving conversion and customer engagement for GlossGenius users and prospects.
- This role involves designing and executing feature release campaigns that promote word-of-mouth and referrals.
- The manager will also create lead nurturing campaigns to guide potential buyers through the sales funnel.
- Lifecycle marketing campaigns aimed at improving conversion and retention will be a key focus.
- Collaboration with cross-functional teams is essential to achieve business objectives and deliver measurable results.
âš¡ Requirements
- The ideal candidate will have over 3 years of experience in a Lifecycle or email marketing role, preferably within a B2C or B2SMB company.
- A strong background in SaaS marketing is highly preferred, especially in high-growth environments with self-serve funnels.
- The successful individual will have a proven track record of increasing conversion rates and engagement through effective lifecycle campaigns.
- Familiarity with lifecycle experimentation, including A/B and multivariate testing, is essential for this role.
- The candidate should possess strong knowledge of various marketing channels, including email, push, in-app, and SMS.