✨ About The Role
- Lead and build a growth marketing team to drive customer demand and platform signups
- Develop scalable demand generation and growth strategies across various channels to attract and engage SMBs
- Optimize systems, processes, and analytics to drive best-in-class practices for lead generation, nurturing, and conversion
- Partner with cross-functional teams to establish priorities, goals, and targets for an efficient customer journey
- Continuously evaluate campaign performance and ROI to adjust demand tactics and strategies accordingly
âš¡ Requirements
- Experienced marketing professional with a minimum of 10 years in the field, including at least 4 years leading growth marketing teams
- Strong leadership skills with a track record of driving top-funnel growth and achieving business results
- Ability to devise and implement strategies that effectively position the company and engage the target audience
- Analytical and data-driven mindset, capable of designing and monitoring demand generation plans and measuring success
- Collaborative team player with experience partnering with cross-functional leadership to create cohesive customer lifecycle strategies