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Director, Performance & Lifecycle Marketing

Architect and develop scalable, creative demand generation strategies for SMBs.
New York
Senior
$180,000 - 220,000 USD / year
2 weeks ago
GlossGenius

GlossGenius

Software & embedded fintech for small business owners

4 Similar Jobs at GlossGenius

✨ About The Role

- Lead and build a growth marketing team to drive customer demand and platform signups - Develop scalable demand generation and growth strategies across various channels to attract and engage SMBs - Optimize systems, processes, and analytics to drive best-in-class practices for lead generation, nurturing, and conversion - Partner with cross-functional teams to establish priorities, goals, and targets for an efficient customer journey - Continuously evaluate campaign performance and ROI to adjust demand tactics and strategies accordingly
- Experienced marketing professional with a minimum of 10 years in the field, including at least 4 years leading growth marketing teams - Strong leadership skills with a track record of driving top-funnel growth and achieving business results - Ability to devise and implement strategies that effectively position the company and engage the target audience - Analytical and data-driven mindset, capable of designing and monitoring demand generation plans and measuring success - Collaborative team player with experience partnering with cross-functional leadership to create cohesive customer lifecycle strategies
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Director, Performance & Lifecycle Marketing
New York
$180,000 - 220,000 USD / year
Marketing
About GlossGenius
Software & embedded fintech for small business owners